07/08/2026
Come along for the Sienna Mallon x Country Allure ® early access launch in REAL TIME 🚀🤎
My accident sure put a spanner in the works and, yep… I definitely made a few silly mistakes along the way 😂 But watching this all come together last night made me feel so bloody grateful and proud of what we’ve created.
And I have to give a huge shoutout to Sienna.
She is genuinely one of the most refreshing people I’ve had the pleasure of working with in this industry.
Yes, she might take 10 business days to reply to me sometimes 👀😂😂 but when she does, you know she’s actually taken the time to read, think and genuinely care about what we’re creating together.
She’s been involved. She’s been excited. She appreciates the little details. She cares about the collection, the campaign and the story behind it.
And more than anything, her values align so beautifully with mine and with Country Allure.
I wish there were more Siennas in this industry.
This collaboration has been such a fun one, and despite the chaos behind the scenes, I’m SO bloody happy we pulled it off. 🤎
Also… Do you guys like seeing this side of things?
