WE CREATED PRAIAZ SO THAT YOU CAN FULLY EMBRACE THIS LIFESTYLE
ON THE BEACH AND BEYOND… PRAIAZ comes from the portuguese word “praias”, meaning “beaches” in portuguese, and was born from the desire of two friends - a french and a brazilian - to live every moment to its fullest...
Despite the fact that they spent much of their time living and working by the beach, they were frustrated that their
shoes didn’t always allow them to take full advantage of it, or its unique lifestyle. They dreamt of a shoe that would suit their active lives, whilst expressing a sense of style. A shoe that would allow them to run down to the beach in the morning, walk along the boardwalk, jump off the rocks, go for a swim, have a coffee in cool café or lunch in a nice restaurant and finish the day socializing with friends... Without having to go home to get changed. PRAIAZ are designed for freedom - they are stylish, all-terrain beach shoes that never hold you back. Water-resistant (and made from the same material as the soles of running shoes), they are perfect for running, swimming and dancing, and will take you seamlessly from the beach to the bar, and everywhere in between…
WE ARE PARIOCAS
‘Parioca’ is one of the nicknames Rio locals (‘Cariocas’ as they are known in Brazil), have given the stylish Parisians who move to Rio to enjoy its beach lifestyle.
‘Parioca’ is also a great way to describe PRAIAZ...
Designed to make the most of every moment, these French/Brazilian beach shoes aim to be as uncompromisingly cool as the Carioca, and as effortlessly elegant as the Parisian, whilst never forgetting their mission to...
LIVE THE BEACH.