pretty little parcel

14/10/2025

💌 A Heartfelt Thank You & Goodbye from Pretty Little Parcel 💕

After many wonderful years of creating and celebrating with you, it’s time for us to say goodbye. As our family grows and life takes us in a new direction, we’ve made the difficult decision to close the doors to Pretty Little Parcel.

Balancing family life with the demands of running a small business has become increasingly challenging, and right now, our focus needs to shift to where we’re needed most — at home.

We are endlessly grateful for your love, support, and trust in us over the years. It’s been an honour to be part of your most special moments.

To say thank you, we're offering 50% OFF storewide until everything is sold!

✨ It’s your last chance to stock up on our beautiful new baby and mum essentials, plus a huge range of toys — perfect for Christmas gifts at amazing prices.

Please shop now and help us clear the shelves as we wrap up this beautiful chapter:
👉 https://prettylittleparcel.com.au

With love and gratitude,
Pretty Little Parcel xx

Welcome to Pretty Little Parcel. An online mum and baby boutique dedicated to creating mum & baby gifts that are beautiful, affordable + practical.

18/10/2024

🌸 Our newest release from littleandfern is here! This adorable set is now available on our website.🌸

09/10/2024

Where Have We Been? 🤔

I’ve been busy behind the scenes, juggling nap times and the beautiful chaos of mum life, to bring you something exciting – a brand-new website with new brands!

Launching this Friday at 7pm, and you won’t want to miss it! Mark your calendars, mums, and get ready for the big reveal!

25/09/2024

Surviving the school holidays like a pro: fueled by snacks, caffeine, and the dream of a drive-thru for everything! Anyone else? 🙊

16/09/2024

Happy Monday! 🌟
Let’s kick off the week with bright colors and durable Replay plates—perfect for little hands and big appetites! 💛💗

14/09/2024

Starting the weekend with a little indulgence for mum!

These White Choc Macadamia Cookies from Milky Goodness are the perfect pick-me-up for breastfeeding mums. 🍪

13/09/2024

🌸 New Spring Release! 🌸

Introducing our adorable bummies and matching head bows, perfect for your little one's spring wardrobe. Soft, stylish, and oh-so-comfy!

Available now online.

22/08/2024

Sunshine and snuggles all day long! ☀️🌿
Our new Fringe Swaddles are here to keep your little one cozy and chic. Wrap them in the warmth and style of our latest arrival—perfect for sweet dreams and sunny days alike.

17/07/2024

So precious in our Mermaid Tie Frill Singlet and Mermaid Frill Bloomers! 🧜‍♀️✨ Double the frills, double the cuteness! 🤍🤍

16/07/2024

Happiest Tuesday!!

Little sweetheart Araina looks absolutely adorable in our boho floral leggings! 😍 With the cooler weather here, we're excited to finally show off all these cute leggings. 🌸💗
📸 .x

15/07/2024

Surely I'm not the only one who finds leaving the house some days harder than it should be. I'd gladly take all three kids out any day if I could skip the car seat battles!