Precious April

Precious April At Precious April, each hand-picked item in our growing collection of timelessly elegant designs is

FAREWELL | Closing Down Dear PA family, Hope you are all having so much fun preparing for the most festive season of the...
01/12/2022

FAREWELL | Closing Down

Dear PA family,

Hope you are all having so much fun preparing for the most festive season of the year!

It has been an incredible journey running PA since 2018, and I just can't believe how fast time has passed by. I started this business in my tiny spare room and I never knew I would have the chance to own a studio, designing the pieces and packing all your beautiful orders.

Having 2 kids under 5 means a lot of things have changed in the family. Watching them grow and being able to stay by their sides are the most meaningful things I have ever seen/done in my life.❀️

At this stage, I feel I really should adjust my priorities, and unfortunately, I don't see myself having the energy to keep this business shining like how it used to be.

I appreciate all your love, support and order; even every click/like/comment/review means a lot to me, especially during those nights when I'm feeling drained and not wanting to keep going. Thank You!πŸ’•

Maybe sometime next year or later on, I will decide to come back to the online biz world again, till then😘

The entire store is now 70% off with the code Farewell; I will need to clear all stock I have left before clearing up the studio. I know some of you are still looking for Christmas pressies, and this is definitely the best time to grab some amazing bargains!

The second photo is my gorgeous Lucie wearing one of the sample pieces that was meant to release in winter 2022. It's sad that it didn't make it to reality, but I do hope one day it will ☺️🫢

Have a lovely Christmas, everyone xx

The store will remain open umtil most of the stock are gone!

With lots of love,
Vanessa

Surprise πŸŽ‰ Harper Striped Cotton Set is now available online! It has been a long wait indeed! We are offering a special ...
29/07/2022

Surprise πŸŽ‰ Harper Striped Cotton Set is now available online! It has been a long wait indeed!

We are offering a special launch offer, Buy One Set Get Another Set For FREE 😁 simply add 2 sets to your cart and the discount applied automatically at checkout. Enjoy!

This set is perfect for everyday wear & with the softest cotton, I bet your precious little ones will enjoy wearing them πŸ’•

Look at this gorgeous set πŸ₯³ a perfect little set for winter times. They'll be available on our website soon, in stock an...
03/05/2022

Look at this gorgeous set πŸ₯³ a perfect little set for winter times.

They'll be available on our website soon, in stock and ready to post.

which colour is your favourite?

Hannah Floral Hair Clips Set β€’ Look at how stunning are these hair clips! 3 clips in a set and these are such beautiful ...
15/03/2022

Hannah Floral Hair Clips Set β€’

Look at how stunning are these hair clips! 3 clips in a set and these are such beautiful add ons to your minis everyday outfits!

They come in purple, blue, yellow and pink, which colour is your favourite?

Set your alarm at 8pm this Thursday πŸ’«

Aria Ruffle Oversized Top β€’ it's all about the sweetest little details, who can say no to ruffle sleeves ❀️This gorgeous...
14/03/2022

Aria Ruffle Oversized Top β€’ it's all about the sweetest little details, who can say no to ruffle sleeves ❀️

This gorgeous lavender color is going to be a sweet add on in your little one's winter wardrobe!

8pm this Thursday πŸ’œ Dont miss out on this gorgeous piece, all our collections will not be restocked πŸ’«

A Message To You All | I am beyond excited to introduce our new collection, and I know many of you have been waiting for...
10/03/2022

A Message To You All |

I am beyond excited to introduce our new collection, and I know many of you have been waiting for it as well!
This is going to be a pecial collection to me, as this will be my last drop before delivering my Precious April Baby #2 in less than 4 weeks.

From this year, I've decided to run PA in a much more different way compared to before. After being in the e-commerce world for nearly 4 years, I've come to realise what this business really means to me and what I'd love to build & achieve:

⭐ Instead of dropping huge collections every time, I decided to only release 1-2 pieces per drop, this will help me understand what my community really likes and dislikes.

⭐ Instead of continuing to restock each style, I decided to only make each design/style with a very limited quantity. This means "Once It's Sold Out, It''s Gone Forever". I feel this is the best for the PA fam, which creates a "special vibe" for the community by owning our pieces. This also includes not worrying about pieces paid in full or nearly full price will soon go on a huge sale. At the same time, for myself as the owner, I won't need to worry about any leftover stock.

⭐ Slow fashion is what Precious April is aiming for, I don't need to force myself to release every month or so anymore, this will allow me to have more time and be creative with what I really want to produce without having any pressure. In the end, it's not about being competitive with any other brands, but only focusing on my own values, feels and what really matters to Precious April.

Lastly, I'd love to hear from you, if you have any comments or recommendations, please let me know β™₯️ I'll be so appreciated hearing from you and I love reading all your comments & dms!

And oh my πŸ™ˆ I can't believe I'm due in 4 weeks, this is crazy.

Love,
Vanessa

Quote of the day - It's OK To Slow Down ❀️
28/01/2022

Quote of the day - It's OK To Slow Down ❀️

We all need to hear about this πŸ™Œ and that's exactly what I need today. Tag a mama friend of yours to let her know that s...
28/01/2022

We all need to hear about this πŸ™Œ and that's exactly what I need today.

Tag a mama friend of yours to let her know that she is doing incredibly well and an awesome mum ❀️

Most of the times,  a warm hug and a sweet cuddle does make everything better πŸ”† Look at this gorgeous photo ☺️ this phot...
27/01/2022

Most of the times, a warm hug and a sweet cuddle does make everything better πŸ”†

Look at this gorgeous photo ☺️ this photo deserves to be framed! πŸ“·

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Have you checked out our $99 for 9 PA PIECES Mystery Box? They're selling so fast, definitely check it out for some awesome bargain!

How's 2022 treating you so far? My beautiful PA family. 2022 isn't starting easy for me, as Covid hits up really bad in ...
18/01/2022

How's 2022 treating you so far? My beautiful PA family.

2022 isn't starting easy for me, as Covid hits up really bad in Qld and everyday is a struggle thinking about whether we should go out or not, see someone or not, go to the shops or not and just repeat.

It's probably because I'm approaching 28 weeks pregnant, I'm extra emotional than usual, worried a lot and plus am still feeling extremely sick and uncomfortable with this pregnancy. Is it just me? I find it so much harder and tired with second pregnancy πŸ₯Ί

Even April's school has already started, we still decided to keep her home for a bit longer, just to monitor how things go in the coming weeks - and this explains why I'm still a bit MIA with PA πŸ˜‚ it's simply because I'm with her 24/7 and seriously, my energy always uses up after I put her to bed.. I just end up sleeping too πŸ˜‚.

BUT, don't worry fam! New collection is already sent off from our manufacturer and I just can't wait to show you all what's coming ❀️❀️ stay tuned & check our stories frequently for some sneak peeks!

Sending so much love to you all, I hope you're all well πŸ’•

| Clearance Range | is still available online, almost everything is under$30. Xx

Happy New Year | 2022Hope everyone had a fantastic Christmas and New Year celebrations with the loved ones ❀️ Look how s...
02/01/2022

Happy New Year | 2022

Hope everyone had a fantastic Christmas and New Year celebrations with the loved ones ❀️

Look how sweet this photo is! It's so nice to cuddle our favourite people, isn't it!

What did you do for New Year's Eve? Did you stay up till 12am or went to bed at 9pm like my family πŸ˜‚?

❀️❀️❀️

Merry Christmas β€’ My favourite day of the year is finally here! It's the most joyful, thankful and magical (for kids πŸ˜‚) ...
24/12/2021

Merry Christmas β€’

My favourite day of the year is finally here! It's the most joyful, thankful and magical (for kids πŸ˜‚) time of the year ❀️❀️ I wish you all Merry Merry Christmas!

Christmas is my favourite season for the reason that Jesus came for us and His love is unconstitutional and beyond any words can ever describe. πŸ™

What do you normally do on Christmas day? Xx

Have a safe, fun and joyful Christmas day with your loved ones, everyone!

Don't forget we are still on Christmas break & will only start replying messages and posting orders after 4th of January 2022.

From Vanessa and the PA Team

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Brisbane, QLD

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