Merino Country

06/08/2026

https://mailchi.mp/merinocountry.com/ekka_time_2026

It's Ekka time! From sharing a famous Strawberry Sundae to catching up with family and friends, admiring the animals and celebrating Queensland's incredible food and fibre, the Ekka is all about making memories across generations. The Royal Queensland Show was originally known as the Brisbane Exhibi...

06/08/2026

To celebrate the Ekka's 150th anniversary, the Queensland Spinners Weavers and Fibre Artists, in partnership with ABC Radio Brisbane, have created a special commemorative quilt featuring handcrafted blocks from fibre enthusiasts across Queensland.

Merino Country is proud to have contributed a block celebrating the journey of Australian wool - from sheep to finished garment -and our enduring connection with the Ekka and the Queensland Wool industry.

We had alot of fun creating a design that represented "the Paddock to the Parade" with our signature blue and orange, outback queensland colours, in our 100% Merino jersey, carded wool sliver for the sheep, our natural wool jersey for the dress, hand embroidered by Kerrie with wool thread!

The finished quilt is on display in the Ekka 150 – From the Ground Up Exhibition, upstairs in the 7NEWS Community Pavilion throughout the 2026 Ekka. See if you can find our square in the Quilt and send us a photo posing with it!

The country to the city, Ekka (Queensland Royal Show) has always been part of our lives. We started showcasing Merino products in the Wool Pavilion in 1994, and ran the 1988 "Spinning Yarns" & 1989 "Sheep Dreams" Wool Parades.

Kerrie & Mal met in the Stockmans Bar (both had been coming to the Ekka for years at the same time but didn't cross paths until 2002), married and still support not just the Ekka but also the RNA Foundation.

ABC Brisbane Ekka

06/08/2026

Taking a break and keeping warm, Karen wears our Merino Long Sleeve Raglan T-shirt in Olive.

05/08/2026

It was lovely to see Phyll at a recent catch up wearing all Merino Country! Phyll inspired our new Poncho and wears it with our Turtle Neck Skivvy, Leisure Pants and Infinity Scarf - perfect cold weather layers.

05/08/2026

Owner of Merino Country, Kerrie, and her Mum, Sandra, both turned up wearing our new ponchos on an outing to see the incredible Red Dress hand embroidered by women from around the world - so amazing!!

Sandra wears our Aline Skirt in Chocolate (made about 15 years ago!) With our olive poncho & Kerrie wears our red poncho with our Tunic Top & Leggings with her own red boots!!

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04/08/2026

We recently went on a road trip to see our Merino fabric finishers in Melbourne. It's always fascinating to see the process in action & we were especially interested in seeing the decatising, the final step in finishing.

Decatising is what makes our fabric different, it's the process that permanently sets the fibre, controls shrinkage and stabilises the finish. The fabric is rolled onto big drums and then infused with high temperature steam.

It's amazing how many different steps are taken to make Australian Merino wool into the fabric you love & it's done locally... naturally!!

02/08/2026

Comfort, style and supporting local industries! The A-Line skirt is back in stock in purple!

Our 100% Australian Merino A-Line skirt is crafted with 100% Australian Merino wool and then knitted, cut and sewn in Australia! Made with local Merino means we can support local Aussie farmers, shearers to rouseabouts, wool handlers, wool classers, truck drivers, processors, machinists and the countless skilled hands.

31/07/2026

31/07/2026

Merino Country owner and founder, Kerrie Richards, recently returned to The Cathedral School of St Anne & St James - Townsville, where she spent her school years as a boarder.

During her visit, Kerrie was both surprised and honoured to be inducted into the school’s Past Students Wall of Honour, recognising her Innovation & Success in Business.

A very special acknowledgement - and a lovely opportunity to return to where part of her journey began and a great catch up with old friends (including lunch in the old dining hall where the food was a definite improvement from years ago!).

Pictured: Luke Baills (Principal), Kerrie Richards, Tom Porter (Past Students Association President) by the famous "Lagoon" at the Cathedral School.