SPELL

12/08/2026

Now Live: Of Poets & Romantics 🥀 a celebration of music, creativity, connection and finding beauty in the everyday... We hope you make these pieces your own, collect memories in them, and wear them for all the little moments that end up meaning the most 💌

09/08/2026

Of Poets & Romantics arrives Wednesday, August 12 at 10am AEST / Tuesday, August 11 at 5pm PDT

09/08/2026

Blogged: Of Poets & Romantics 🥀 There are some collections that feel like old friends, nostalgic and familiar. Maybe they remind us of where we came from, or who we want to be ~ Of Poets & Romantics is one of those collections…

Inspired by songs we can't stop playing, dog-eared poetry books, handwritten notes tucked away in drawers that you find later, and smile at the beauty of the words. This collection is for those, who, like us, are romantics at heart 💌

"It reminds me of old love letters, road trips, songs scribbled in notebooks and those fleeting moments that somehow stay with you forever." ~ Kita Alexander

Of Poets & Romantics arrives Wednesday, August 12 at 10am AEST / Tuesday, August 11 at 5pm PDT

Muse
Photographer .green
Photographer Assist
Beauty
Creative Stylist
Brand Direction +
Content
Production

07/08/2026

Of Poets & Romantics offers a window into our inner world, the soft, raw place where beginnings are created ~ Singer, songwriter Kita Alexander heads up this campaign and she’s stolen our hearts truly ♥️

Of Poets & Romantics arrives Wednesday, August 12 at 10am AEST / Tuesday, August 11 at 5pm PDT

Video
Video Director

03/08/2026

On the Blog: Our Spell Adventure Club x Elsa Pataky launch event 🌿

Gathering beneath the trees in the Byron Bay Hinterland to celebrate the launch of our Spell Adventure Club x Elsa Pataky collection felt less like a launch, and more like coming home. Surrounded by family, old friends and little ones running barefoot through the garden, we were reminded of what has always been at the heart of Spell ~ connection.

Read more on the blog via the link in our bio 🌾

28/07/2026

On the Blog: A guide to a weekend off-grid 🪵⛰️

Hidden beneath the towering Redwoods along California’s Big Sur River, Chloe Montoya and her closest friends escaped to a cosy cabin for a slow weekend beneath the trees ~ an invitation to unplug, slow down and reconnect with nature🌿

22/07/2026

Now Live: Spell Adventure Club x Elsa Pataky 🪵🌿 available to shop online + in store now…

20/07/2026