ROWIE The Label

ROWIE The Label ROWIE is an independent, women-lead fashion label based in Byron Bay, Australia. www.rowiethelabel.com



[email protected]

Discover our range of womenswear, crafted with a focus on natural fibres, timeless and minimal designs.

10/06/2026

A little undone. A little familiar.

06/06/2026

The 30% Off Event is now live.

Enjoy 30% off almost everything, including ROWIE favourites and bestsellers, online and in-store for a limited time.

Exclusions apply to new arrivals and partner labels.

Shop via the link in bio or visit us in-store.

06/06/2026

Texture meets tailoring.

Lace beneath coated cotton, silk against merino wool.

A study in contrast.

ROWIE Sample Sale.⁠⁠Archive styles, samples and one-off pieces.⁠⁠Thursday 4 June | 12PM–5PM⁠Friday 5 June | 8AM–4PM⁠⁠Uni...
02/06/2026

ROWIE Sample Sale.⁠
⁠
Archive styles, samples and one-off pieces.⁠
⁠
Thursday 4 June | 12PM–5PM⁠
Friday 5 June | 8AM–4PM⁠
⁠
Unit B, 17 Banksia Drive⁠
Byron Bay NSW 2481⁠
⁠
Prices from $30.⁠
⁠
See you there.

Neutral layers, sharp tailoring, worn with ease.⁠⁠ in the Haven Bead Linen Knit Tank, Marin Wool Suit Pant and Marlow Co...
27/05/2026

Neutral layers, sharp tailoring, worn with ease.⁠
⁠
in the Haven Bead Linen Knit Tank, Marin Wool Suit Pant and Marlow Coated Trench.⁠
⁠

Your silk & lace favourites, rewritten and restocked.We’ve extended our most popular colours to your favourite silhouett...
20/05/2026

Your silk & lace favourites, rewritten and restocked.

We’ve extended our most popular colours to your favourite silhouettes. Introducing: Marina Silk Midi Skirt in Cacao Spot & Orchid Pink, and Marina Silk Mini Skirt in Cacao Spot.

And we've restocked our most requested silk & lace signature styles in their most sought-after colourways.

Run, don't walk.
https://www.rowiethelabel.com/collections/silk-lace

15/05/2026

Silk sets > everything else 🤎

08/05/2026

Wrapping something special for Mother’s Day.⁠
⁠
Visit us in Byron Bay this Saturday for complimentary wildflower stems with every in-store purchase.⁠
⁠
Saturday 9 May – ROWIE Byron Bay⁠
⁠
While quantities last.⁠
⁠
See you there x⁠
⁠

Address

1/1 Marvel Street
Byron Bay, NSW
2481

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5:30pm
Sunday 10am - 4pm

Telephone

+61266858258

Website

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