Jaase

Jaase Handmade In the Shed The Jaase story began with a mother and daughters appreciation for prints, fabrics and all things beautiful.

The owners and creative minds behind the label are Karen and Amy McDonnell. The Jaase tribe is all about family, the girls decided to launch the brand together in 2014, to showcase their love for clothes. They create products based on their sun soaked lifestyle on the Sydney Northern Beaches. Their recognisable designs and prints continue to represent the mother, daughter love for feminine, yet se

xy styles all created in unique prints, hand designed within Australia. Each print and style is designed in Australia, Karen and Amy are passionate about supporting the fashion industry. The girls strive to create free spirited and beautiful collections with a piece of them in every print and style.

11/08/2026

A little Lone Star preview 🖤

the Day Mini + Teresa Maxi doing all the talking.

tomorrow, 10am. see you there x

Kinda chic to create a life you actually really love.A little bit of fashion, a lot of colour, plenty of chaos and some ...
09/08/2026

Kinda chic to create a life you actually really love.

A little bit of fashion, a lot of colour, plenty of chaos and some very good women around me.

From our community, to our customers, to the girls on my team who are in it with me every day.

Turns out building a brand was never just about the clothes.

Very into this little world we’re creating. 🤍

07/08/2026

FRIDAY YAP 💬

Okay, I want to hear from you guys…

I’m deep in planning for summer and I keep coming back to one question ✨ what do you actually want to see from us?

What are you reaching for when the weather gets warmer? More dresses? Matching sets? Easy everyday pieces? Bold colour? Prints? Something we’re not doing yet?

Tell me everything 👇

I genuinely love hearing what you want because it helps shape what we create next.

So… if you could build your dream summer wardrobe with us, what would be in it? ☀️🌺

06/08/2026

Lone Stone is almost here, and it’s time to show you exactly how we’re styling her from day to night. 🤎

Effortless enough for your morning coffee, elevated enough for dinner plans, and everything in between. Designed to be the piece you reach for, no matter what’s on the agenda.

Launching 12.08. Set your reminders, this is one you won’t want to miss.

First look from our latest shoot and honestly… we’re a little obsessed 🌞🐚The Coffee Run Shirt, styled exactly how we ima...
04/08/2026

First look from our latest shoot and honestly… we’re a little obsessed 🌞🐚

The Coffee Run Shirt, styled exactly how we imagined her, oversized, effortless and made for slow mornings, beach days and everything in between. I’m literally living proof of this as I’ve worn mine more days and ways than I can count! A Mum shirt is a thing right!?

PSA! Preorders close Friday at 4pm 🕓 We’ll have a very limited number available when she arrives, with all preorder orders packed and shipped first.

This shoot feels like the start of something really special for Jaase, and we’re so excited to finally begin sharing it with you🐚🥥✨

31/07/2026

Friday Yap ☕

No script.
No filter.
Just a weekly catching up after another big week.

Thanks for being part of this little community. We don’t say it enough, but we genuinely love having you here.

Now spill…
What’s everyone most excited for from the sneak peeks of summer!? 🤎✨

30/07/2026

POV: You want to feel hot, but you’re still breastfeeding and have a Velcro baby 🤎✨ Date night fit check.

Address

17 Morton Street
Chinderah, NSW
2487

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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