OMM Label

Oh My Mama
𝑌𝑜𝑢 𝑑𝑒𝑠𝑒𝑟𝑣𝑒 𝑡ℎ𝑒 𝑏(𝑟)𝑒(𝑎)𝑠𝑡
Your d

16/10/2026

🗞️ Breastfeeding in the News is back!

This week, we're celebrating mums doing things their own way.

🤱 Sienna Miller is making conversation around breastfeeding in public, because feeding your baby shouldn't mean worrying about whether someone else approves.

🏃‍♀️ Camille French took out the women's title at the Melbourne Marathon while still breastfeeding her 11-month-old daughter. An incredible achievement, and a reminder of the many things mums are balancing behind the scenes.

Two very different stories, but both got us thinking about the same thing:

**Motherhood doesn't mean putting yourself on hold.**

You can feed your baby and still have goals of your own. You can love being a mum and still want time for yourself. And you can breastfeed in public however you're most comfortable.

There's no one right way to do motherhood, and we're here for all the different versions of it. 🤍

We've unpacked both stories over on the OMM blog, with a little more of our perspective.

🗞️ Read this week's Breastfeeding in the News → https://ommlabel.com.au/blogs/news/breastfeeding-in-the-news-public-feeding-postpartum-fitness-breaking-expectations

Have you spotted a story we should feature next week? Send it our way!

09/10/2026

🗞️ Breastfeeding in the News is back.

This week we're talking about two stories that on the surface, couldn't be more different, but both come back to one thing... supporting mums.

🤱 Regional postpartum care: An ABC News story has highlighted the gaps some women in regional South Australia face when trying to access perinatal and postpartum services, including lactation support.

✈️ A mum taking time for herself: A Sydney mum's decision to take a two-week solo holiday after 15 months of pregnancy and breastfeeding sparked a huge conversation about mum guilt, self-care and whether mums are allowed to put themselves first sometimes.

And that's something we wanted to talk about this week.

Because supporting breastfeeding mums isn't just about breastfeeding. It's about access to help when you need it.

It's about having someone in your corner when feeding isn't going according to plan.

And it's about remembering that the woman behind the mum still needs looking after too.

Mums are people too.

We've unpacked both stories, and added a little OMM perspective, over on the blog.

Read this week's Breastfeeding in the News: https://ommlabel.com.au/blogs/news/breastfeeding-in-the-news-postpartum-support-mum-guilt-finding-time-for-yourself

And if you've spotted a breastfeeding, postpartum or motherhood story we should feature, send it our way.

05/10/2026

Plot twist: breastfeeding in public wasn’t the scary part.

Keeping a tiny human clean for more than 5 minutes? Apparently that’s where the real challenge lies. 😂💩

Just a casual day on the OMM set… playing, laughing, getting some cute shots… and then suddenly: P**P. EVERYWHERE.

No spare clothes. No warning. Just motherhood doing what motherhood does best.

At least the breastfeeding-friendly T-shirt was doing its job. The rest of us? We were absolutely losing it. 🤣

Mums, what’s the most unexpected “emergency” you’ve had to deal with while out and about? 👇

01/10/2026

🗞️ **Introducing: Breastfeeding in the News**

Because the breastfeeding conversation is bigger than clothing.

Every Friday, we'll be rounding up some of the breastfeeding stories making headlines, from real mum experiences and new research to healthcare, advocacy, breastfeeding rights and positive developments supporting families.

This week, we're talking about a mum's experience of feeling like she was being filmed while breastfeeding in public, and an exciting expansion of donated human milk access for premature and medically vulnerable babies across NSW.

Two very different stories, but both part of the bigger conversation around breastfeeding and the experiences of the families navigating it.

We'll share a little of what happened, add our OMM perspective, and always point you towards the original reporting so you can read the full story for yourself.

** Head to the OMM blog to read this week's full roundup → lhttps://ommlabel.com.au/blogs/news/breastfeeding-in-the-news-stories-were-talking-about-this-week

And if you come across a breastfeeding story you think we should feature, send it our way. 🫶

30/09/2026

October is Breast Cancer Awareness Month. Here's how you can help.

This month we're shining a light on one of the charities our OMM Label community can support through our partnership with i=change: the National Breast Cancer Foundation.

Every day in Australia, 56 people are diagnosed with breast cancer and 9 people die from it. NBCF funds research focused on preventing, detecting, stopping and treating breast cancer, with a vision of Zero Deaths from breast cancer.*

Through i=change, $1 from every OMM Label sale is donated to the charity chosen by our customer, with NBCF being one of the three charities you can select.
We are increasing this to $3 from every sale when NBCF is selected at the checkout, for the month of October.

This month, we're thinking about the mums, daughters, sisters, partners and friends behind the statistics, and about the families whose lives have been changed by breast cancer.

Because every little contribution to research is a step towards a different future.

If you shop with us this October, you can choose National Breast Cancer Foundation at checkout and help us support their work towards Zero Deaths from breast cancer.

* Source: nbcf.org.au

Find out more about our partnership with I=Change below:
https://ommlabel.com.au/pages/giving-back

19/09/2026

The village isn't always a village. Sometimes it's one friend who shows up without asking if you need it.

One mama who doesn't flinch when you cry mid-sentence. The one who says "me too" instead of "just enjoy every moment."

That's what gets you through. Not a Pinterest-perfect support system. Just someone who understands.

Share with the mama who's been your village 🫶

17/09/2026

The Mamaccino Tee ☕️
Made for mums who want comfort, style and easy feeds all in one. 🤱

🍃 100% GOTS-certified organic cotton
🤍 A relaxed, fitted style that feels like your favourite everyday tee
✨ Embroidered Mamaccino detail
🍼 Easy breastfeeding access with zips down both sides

Designed to make feeding a little easier without compromising on your style.

For coffee runs, cuddles, feeds and everything in between. Made for motherhood. 🤍

Shop here: https://ommlabel.com.au/collections/mama-1/products/mamaccino-t-shirt

16/09/2026

A staged video. A very real conversation.

A recent video depicting a breastfeeding mum being told to cover up on a plane has sparked plenty of debate online. And while the scenario itself was staged, the feelings behind the conversation are very real for many breastfeeding mums.

Because breastfeeding in public shouldn't be something a mum has to feel embarrassed, apologetic or uncomfortable about, yet it continues to happen and continues to make new breastfeeding mums fearful of feeding outside of the comfort of home.

Our breastfeeding-friendly clothing to give mums more options. Our easy-access designs make feeding simpler, while some styles offer a little extra coverage if that's what you feel most comfortable with.

But here's the thing: YOU DON'T HAVE TO COVER UP.

Cover if you want to.
Don't cover if you don't.
Feed however works for you and your baby.

How did you feel about the conversation this video sparked?

07/09/2026

Breastfeeding-friendly clothing, designed for real motherhood.

At OMM Label, we create thoughtfully designed pieces that make breastfeeding easier, without making you feel like you’re wearing “maternity clothes” all over again.

🤱 Easy-access breastfeeding designs, unzip and feed
🍃 Soft and sustanable, 100% GOTS-certified organic cotton
🫶 Comfortable and size-inclusive fits, 6-22

From the morning coffee run to the school pick-up, feeding at the park or a quiet day at home... these are clothes designed to move with you through motherhood.

Find your way to easier feeds 👉 https://ommlabel.com.au/collections/mama-1

Address

Cranbourne, VIC

Website

https://ommlabel.com.au/

Alerts

Be the first to know and let us send you an email when OMM Label posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to OMM Label:

Want your business to be the top-listed clothing store in Cranbourne?