OMM Label

Oh My Mama
𝑌𝑜𝑢 𝑑𝑒𝑠𝑒𝑟𝑣𝑒 𝑡ℎ𝑒 𝑏(𝑟)𝑒(𝑎)𝑠𝑡
Your d

05/09/2026

Every purchase can make a little more of a difference. 🤍

At OMM Label, we’ve partnered with i=change to give our community the opportunity to support causes that matter to them, with $1 from every OMM Label sale donated to the charity of your choice.

When you shop with us, you can choose where your $1 goes:

🎀 National Breast Cancer Foundation: working towards a world without breast cancer.

💐 Send Hope Not Flowers: supporting women and families through pregnancy loss, stillbirth and the death of a baby.

🏡 Women’s Community Shelters: helping provide safe housing and support for women and children experiencing homelessness and domestic violence.

We love that our customers get to choose where their contribution goes, because small actions can add up to meaningful change.

So when you choose OMM Label, you’re not just supporting a small, mum-owned Australian business — you’re helping support another cause along the way. 🤍

Made for motherhood. Made to make a difference.

Want to know more? https://ommlabel.com.au/pages/giving-back

03/09/2026

We’ll never get tired of seeing reviews like this. 🥹🤍

Our Mamaccino Tee is designed to fit seamlessly into your everyday wardrobe, with easy breastfeeding access when you need it.

And hearing that mums are loving it as much as we hoped they would? That’s everything. ☕️🤎

OMM Label. Made for motherhood.

https://ommlabel.com.au/collections/mama-1/products/mamaccino-t-shirt

02/09/2026

Breastfeeding in public shouldn't require a wardrobe strategy... we think there should be an easier way!

Our feeding-friendly jumpers and tshirts give you easy access to feed without having to lift your whole top up or hide under a cloth, leaving you feeling a little more comfortable, a little more covered and with one less thing to wrestle with.

🤍 100% GOTS-certified organic cotton
🤍 Size inclusive, 6-22
🤍 Aussie mum designed and owned

Because when bub wants milk, you shouldn't have to say hang on, let me figure out this outfit first.

https://ommlabel.com.au/collections/mama-1/products/rainingmilk-sweatshirt

13/08/2026

SAHM/small business owner life... we're often nap-trapped, diffusing meltdowns, cleaning messes (does anyone else find themselves in the kitchen ALL day?), and honestly just surviving, which is why you might receive your "order picked" email at 1:00am 🥲

12/08/2026

Name a cosier spot for bub besides mama's lap and easy milk bar access... we'll wait.
Made possible by the Milk Bar tshirt.
Organic cotton. Comfy. Zips down each side for easy feeding access, making it the cosiest seat for mama too!
https://ommlabel.com.au/collections/mama-1/products/milk-bar-t-shirt

07/08/2026

Some breastfeeding journeys begin with ease... others begin with obstacles no parent should have to face.

Kristy's story is one of incredible resilience, unwavering determination, and a mother's fierce commitment to breastfeeding her babies despite constant challenges, failures in support from medical professionals, and moments that could have made anyone want to give up.

If you're a mum who has ever felt let down, questioned something, or fought harder than you ever imagined to reach your feeding goals, then we hope this story reminds you that you're not alone.

Thank you Kristy for sharing your incredible story and reminding us that we need to advocate for ourselves and our babies.

06/08/2026

🤱 Every Feed Counts 🫶
As part of World Breastfeeding Week, we're sharing real stories from real mums in our community.
Today, we're honoured to share Sarah's journey.
Every breastfeeding experience is unique. Some journeys unfold exactly as planned, while others take unexpected turns. Some are filled with confidence, others with challenges, and many are a combination of both.
That's why we're sharing these stories. Not because there's a "right" way to breastfeed, but because every mum deserves to feel seen, heard and supported in her own experience.
Thank you Sarah, for trusting us with your story and helping other mums feel a little less alone. 🤍

05/08/2026

🤱 Every Feed Counts 🫶

As part of World Breastfeeding Week, we're sharing real stories from real mums in our community.

Today, we're honoured to share Tamara's journey.

Every breastfeeding experience is unique. Some journeys unfold exactly as planned, while others take unexpected turns. Some are filled with confidence, others with challenges, and many are a combination of both.

That's why we're sharing these stories. Not because there's a "right" way to breastfeed, but because every mum deserves to feel seen, heard and supported in her own experience.

Thank you Tamara, for trusting us with your story and helping other mums feel a little less alone. 🤍

01/08/2026

We're celebrating the start of World Breastfeeding Week with just a small snippet of mamas who have been on their journey with us 💕

For some, breastfeeding came naturally.
For others, it was one of the hardest things they've ever done.

Some breastfed for years.
Some for weeks.
Some exclusively pumped.
Some combination fed.
Some weaned sooner than they'd hoped.

No two journeys are the same, and that's exactly why every single one deserves to be acknowledged.

Here's to every mama, every baby, and every feed.

Postpartum AustralianMums BreastfeedingCommunity OMMLabel

31/07/2026

Skip the awkward jumper lift, the cold breeze on the belly, and let bub see YOU instead of a face full of fabric.
Because it's so much easier to unzip, especially while on-the-go during winter, and our jumpers allow just that.
🫶 Zips on each side for easy b○○b access
🫶 100% GOTS-Certified organic cotton
🫶 Cute, warm, functional

Address

Cranbourne, VIC

Website

https://ommlabel.com.au/

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