Friends with Frank

Friends with Frank Australian label. Designing enduring & elevated wardrobe staples.

New from Wonwontutu x FWF: Introducing the Sade Belt.Following last year’s much-loved collaboration, our creative partne...
02/09/2026

New from Wonwontutu x FWF: Introducing the Sade Belt.

Following last year’s much-loved collaboration, our creative partnership with 1122 continues for Spring Summer 26.

Black onyx beads are hand-strung across supple premium leather to create the Sade Belt, designed exclusively for FWF.

A distinct finishing touch to the most pared back of looks. Worn here with the Baby Tee, Rue Denim and Belted Bucket Bag.

Light Spring Outerwear: The Lou Coat. car coat silhouette complete with a textured cotton-nylon outer, softly sculpted s...
02/09/2026

Light Spring Outerwear: The Lou Coat.

car coat silhouette complete with a textured cotton-nylon outer, softly sculpted sleeves, a sleek concealed button placket and feature light pink lining.

01/09/2026

Ink Navy Arrivals. Valeria wears the Weekend Tee and Imogen Knit with the Rue Denim Pants.

August at FWF. Spring, we’re ready for you!Finishing touches with Claudia Jukić Julia McCarthy.Thank you for having us ...
31/08/2026

August at FWF. Spring, we’re ready for you!

Finishing touches with Claudia Jukić Julia McCarthy.

Thank you for having us OIGÅLL PROJECTS.

New season window refresh at our Armadale store.

We’re restocking very soon!

Laura MacKinnon

We treated guests to an exclusive first look at upcoming SS26 drops (and christened our beautiful new floors!).

Chrisanthi Kaliviotis Julia McCarthy

RATIONALE

30/08/2026

New SS26 Arrival: The Paloma Coat.

We’re hiring! Come and join our small team. See the link in bio for further details and how to apply.
30/08/2026

We’re hiring! Come and join our small team. See the link in bio for further details and how to apply.

29/08/2026

The Ebony Jacket: Now in Khaki.

A transitional layer to wear now, style with the Freya Shirt, Rue Denim Pants and Phoebe Shoulder Bag for a fresh formula to carry you seamlessly into spring.

28/08/2026

In Store Exclusive: RATIONALE Gift.

We’re partnering with our Armadale neighbours, world-leading Australian skincare brand RATIONALE, for an exclusive in-store offering this weekend. Receive a complimentary #4 The Nourishing Cleanser 100mL by RATIONALE with any in-store Spring Summer 26 purchase over $300.

Available at our Armadale and Fitzroy boutiques, this Saturday and Sunday only, or until stocks last.

Introducing new season hues in the FWF Long Sleeve Tee. A premium everyday basic, cut from 100% cotton with a velvety-so...
24/08/2026

Introducing new season hues in the FWF Long Sleeve Tee. A premium everyday basic, cut from 100% cotton with a velvety-soft sueded finish.

Newly available in blue and white.

23/08/2026

Spring Summer 26 is here! Join our founder and creative director Julia McCarthy as she talks through release one from the collection.

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Cremorne, VIC

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