Loretta Adams Bridal and Evening Wear

Loretta Adams Bridal and Evening Wear Bridal & Debutante Collections

Bridal Gowns, Debutante Dresses and Formal Wear, designed by Australian Designer, Loretta Adams

Retail Store Location 266 Keilor Road, Essendon North, 3041

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Every Deb girl has a different vision 💌From timeless classics to modern silhouettes, our collection is designed to offer...
15/07/2026

Every Deb girl has a different vision 💌

From timeless classics to modern silhouettes, our collection is designed to offer a style for everyone.

Discover your perfect dress in-store.

Timeless, supportive, and effortlessly elegant 🌟Designed with a flattering V-neckline, soft satin, and hidden pockets, t...
13/07/2026

Timeless, supportive, and effortlessly elegant 🌟

Designed with a flattering V-neckline, soft satin, and hidden pockets, this style offers beautiful structure while remaining comfortable to wear.

Perfect for girls looking for a little more support without compromising on style.

10/07/2026

It’s easy to see why Celeste has become everyone’s favourite ✨

A beautifully structured silhouette, delicate lace detailing, and a fit that speaks for itself.

If you’ve been thinking about this one, don’t wait too long - it’s one of our fastest-moving styles.

Meet Celeste 💌It’s only been in-store for a couple of weeks, yet it’s already become one of our most requested styles.Th...
06/07/2026

Meet Celeste 💌

It’s only been in-store for a couple of weeks, yet it’s already become one of our most requested styles.

The structured silhouette, flattering neckline, and subtle lace detailing make it easy to see why.

If you’ve had your eye on Celeste, we recommend coming in sooner rather than later. Once a dress is chosen within your Deb group, it’s no longer available to anyone else attending your Deb.

Come and say hello before 3pm today 💌Our window is currently home to two beautiful silk/satin gowns, with so many more s...
04/07/2026

Come and say hello before 3pm today 💌

Our window is currently home to two beautiful silk/satin gowns, with so many more styles waiting for you inside.

One of our newest satin styles 🤍A fresh take on a timeless silhouette, designed for girls wanting something a little dif...
30/06/2026

One of our newest satin styles 🤍

A fresh take on a timeless silhouette, designed for girls wanting something a little different.

School holidays are one of our busiest times, and appointments are filling quickly. If your Deb is this year - or even next year - now is the perfect time to start looking.

We still have a limited number of appointments available this Saturday.

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28/06/2026

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25/06/2026

Two styles, two different looks, endless inspiration ✨

From intricate lace detailing to our much-loved waterfall skirt, every gown is designed to help you find the style that feels like you.

Discover the collection in-store. 💌

Meet Paris 😍A satin bodice paired with a soft tulle skirt for a look that’s effortlessly elegant.Simple, timeless, and d...
23/06/2026

Meet Paris 😍

A satin bodice paired with a soft tulle skirt for a look that’s effortlessly elegant.

Simple, timeless, and designed for those who love understated beauty.

Address

922 Mt Alexander Road
Essendon, VIC
3040

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

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