Loretta Adams Bridal and Evening Wear

Loretta Adams Bridal and Evening Wear Bridal & Debutante Collections

Bridal Gowns, Debutante Dresses and Formal Wear, designed by Australian Designer, Loretta Adams

Retail Store Location 266 Keilor Road, Essendon North, 3041

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Simple, sculpted, and so elegant ✨A clean silk silhouette with soft ruching through the bodice, designed to define the w...
06/09/2026

Simple, sculpted, and so elegant ✨

A clean silk silhouette with soft ruching through the bodice, designed to define the waist and feel effortless from every angle.

For the girls wanting something a little more daring ✨A deep V neckline framed with intricate lace, designed to feel sup...
02/09/2026

For the girls wanting something a little more daring ✨

A deep V neckline framed with intricate lace, designed to feel supportive while still making a statement.

Unique, feminine, and made to stand out.

30/08/2026

Celeste in motion 🤍

The shape, the lace, the way it sits on the body ~ it’s easy to see why this style has become such a favourite.

Two strapless favourites, each with their own beautiful details ✨Timeless silhouettes made for Deb.
26/08/2026

Two strapless favourites, each with their own beautiful details ✨

Timeless silhouettes made for Deb.

Supportive, sculpted and a little unexpected 💌This satin style is designed to hold beautifully through the bust while st...
22/08/2026

Supportive, sculpted and a little unexpected 💌

This satin style is designed to hold beautifully through the bust while still feeling soft, elegant and completely effortless.

A gorgeous option for girls wanting extra support without compromising on the silhouette.

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19/08/2026

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Sometimes the back deserves the attention ✨A lace-up finish, soft tulle, and delicate detailing that makes this style ju...
17/08/2026

Sometimes the back deserves the attention ✨

A lace-up finish, soft tulle, and delicate detailing that makes this style just as beautiful from behind as it is from the front.

One of those favourites we’ll never stop coming back to.

Still not over Belle 💌Our signature favourite, and for good reason ~ intricate lace, endless sparkle, and detail from ev...
12/08/2026

Still not over Belle 💌

Our signature favourite, and for good reason ~ intricate lace, endless sparkle, and detail from every angle.

Some dresses you just keep coming back to.

07/08/2026

Chloe ~ the perfect in-between 🫧

Minimal enough to feel timeless, with just the right amount of princess.

It’s easy to see why she remains one of our top five favourites in-store.

A beautiful back deserves its own moment 🌿This timeless satin style features an open, tie-up back that feels soft, secur...
29/07/2026

A beautiful back deserves its own moment 🌿

This timeless satin style features an open, tie-up back that feels soft, secure and incredibly comfortable to wear.

A traditional favourite with a detail that makes it feel a little different ~ still available to order.

Address

922 Mt Alexander Road
Essendon, VIC
3040

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

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