Doops Designs

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Doops Designs Bright and dreamy, textile design label, home-grown in the Byron Bay hinterland of Northern NSW, Australia.

DOOPS is a bright and dreamy, clothing and textile design label, home-grown in the Byron Bay hinterland of Northern NSW, Australia. All our colourful fabrics are designed by Jane Newham in her home-based studio, in the midst of the happy chaos of raising two great kids. Jane’s designs are inspired by the beauty and magic of nature, along with a love of pattern, bold shapes and bright, playful colours. Inspired by classic labels like ‘Marimekko’, DOOPS aims to make simply-styled clothing that helps women of all sizes and shapes to feel joyfully alive and comfy in their own bodies. DOOPS is based in the hinterland village where Jane grew up. She prefers to use natural fibres such as linen, cotton and silk and wherever possible will seek organically grown fibres to better protect our precious soils and waters. Our fabrics are digitally printed using inks that are water-based and 100% solvent-free. Jane has been a maker and an artist all of her life, starting as a little kid sewing doll clothes at the feet of her crafty mother. She trained as a textile designer at RMIT in Melbourne and has also worked as an illustrator. Making the brave leap to self-employment in the countryside has been a journey of transformation and adventure (and hard yakka!) for Jane. What began as a backyard screen-printing solo experiment has organically grown into the DOOPS of today, committed to the ethical creation of lovingly hand-made, playfully designed clothing.

Oh we just adore Lilli Lilli. Another gorgeous dress using our Iconic confetti fabric. This fabric is available now unti...
11/10/2026

Oh we just adore Lilli Lilli. Another gorgeous dress using our Iconic confetti fabric. This fabric is available now until the 18th of October preorders close. Lillie’s words about her post ~ Lilli Ok, so l’ve made three different iterations of this dress (the Cuff dress in linen, the cuff dress in viscose, and now the Canyon dress in cotton-linen) and I think I’m getting closer and closer to the Perfect Doops Designs Confetti Print Dress.
My first take of the Canyon Dress from Friday Pattern Company was the long-sleeved version, and I was a bit on the fence about the puffed shoulders on the long sleeves. For this version I actually cut unpuffed versions (following In the Folds Sewing Patterns’s helpful tutorial) but when time came to sew I decided to just... TRY the puffed shoulders with the short sleeve, and surprise! I much prefer it!
This is such a fun and comfortable pattern, and it lends itself well to the weight and drape of Doops Designs’ cotton-linen blend. The busyness of the print does mean that some of the details of the pattern - the tiered skirt, yoke feature, gathers at the bust - are somewhat disguised, but the overall design is pretty sublime.
I wore it all day to E’s school fete, and it was hot and crowded and a bit of a sensory overload, but the dress was so easy to wear (elastic waist!
Pockets! High neckline that stopped the back of my neck getting sunburnt!) that I was physically comfortable all day. The details:
Pattern: The Canyon Dress from
Friday Pattern Company - I made the 1X with short sleeves and no modifications
Fabric: cotton-linen in the dark navy colourway from Doops Designs
Shoes: FLY London, bought second hand from Depop

09/10/2026

We have opened up our pre-order fabric after so many people waiting as we stated that we would reopen again in October. We have been working on so many new things so running a weee bit late. We will only keep it open until the 18th of this month so please get your orders in before then. New designs up and available now. Enjoy & reach out if you need any help at [email protected] X doops team

Another gorgeous creation from a lovely customer Megan Leslie We love seeing our fabric turned into such lovely pieces l...
04/10/2026

Another gorgeous creation from a lovely customer Megan Leslie We love seeing our fabric turned into such lovely pieces like this dress. Love it Megan 👏💛. Megan’s words ~ A dress for all seasons! I bought this amazing jersey from
Doops Designs not entirely sure if it was deep sea corals or desert cactus blooms, but knowing that, either way, I LOVED it. I wanted to turn it into a dress for this big work event and didn’t have time to find a pattern, so I hacked the with the (love me a boatneck and long short-sleeve) and ta-da. A dress! Perfect for the launch of a wildlife themed immersive experience. Also perfect for a photo shoot with my sister and cousin in Colombia (as seen previously on the grid). Sew House 7 Jen at Grainline Studio elementalskirthack

With the arrival of a new season comes a renewed sense of energy and inspiration. These past months, my team and I have ...
29/09/2026

With the arrival of a new season comes a renewed sense of energy and inspiration. These past months, my team and I have poured our creativity into designing timeless pieces-vibrant, lasting, and made to elevate the everyday. I’m excited to soon reveal what we’ve created. Keep an eye out for our upcoming collection.
To welcome what’s ahead, we’re holding our annual warehouse sale-featuring discounted clothing, unique samples, and cut fabrics.
Details and dates will be shared soon in our upcoming newsletter
-stay tuned! X doops

A lovely reminder that our jumpers are on sale this weekend only
12/09/2026

A lovely reminder that our jumpers are on sale this weekend only

11/09/2026

Our gorgeous jumpers are now on sale this weekend only. Happy Friday lovelies

We love it when you share your beautiful creations with our fabric. Love this dress from  Shannon Spring has come and so...
09/09/2026

We love it when you share your beautiful creations with our fabric. Love this dress from Shannon Spring has come and so has warm nights out with friends.
The Hallon dress is the pattern that keeps returning to my sewing to do list and a dress I always reach for when it’s a warm night and I am heading out with friends. It’s drama with that scooped back, it’s swishy but also classy and fun.
This version was made during early testing for the inbuilt bra, I did cut the inbuilt bra out. I am keen to sew another Hallon with the inbuilt bra piece that was released a month or so back.
• The Details
/ Pattern - Sewing Patterns by Sanna
A Fabric - Doops Designs
Another one of my make 9x2 fabrics sewn up.
12/18 projects completed or cut out.
Hallon Dress | Summer Sewing | Dopamine
Dressing | Curvy Sewing | Colourful Wardrobe |
Sewing | Sew | Me Made Wardrobe.

SHOP NOW our limited run of some of your favourite prints in our jersey tops & dresses ❤️
09/08/2026

SHOP NOW our limited run of some of your favourite prints in our jersey tops & dresses ❤️

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Federal, NSW

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