Nowa The Label

Nowa The Label a collection of refined essentials
built on fit, made for all.

A different silhouette. The same intention.The 1991 Trucker Jacket in Char Black.nowathelabel.au #1991
16/07/2026

A different silhouette. The same intention.

The 1991 Trucker Jacket in Char Black.

nowathelabel.au

#1991

Nowa started in Adelaide in 2018, not because it was the obvious choice, but because Adelaide gave us something most cit...
15/07/2026

Nowa started in Adelaide in 2018, not because it was the obvious choice, but because Adelaide gave us something most cities don’t. Space. Unhurried land. A culture that lets you dress for yourself and not for the room.

That feeling shaped everything we make. The fit, the fabric, the quiet in what we put out.

Four years in Melbourne. The brand grew. The noise grew with it. And somewhere in that, we stopped putting the original feeling first.

We’re putting it back.

Fully online, rebuilt from the ground up, every piece we have from here carries that South Australian routes back to the surface. The land. The freedom. The belief that clothing should let you be exactly who you are.

That’s what Nowa was.
That’s what it is again.

nowathelabel.au

14/07/2026

One jacket. Made for all.

The 1965 Rural Flight Jacket.

nowathelabel.au

#1965

Desert. Stone. Coast.The 1965 Rural Flight Jacket goes everywhere.nowathelabel.au #1965
11/07/2026

Desert. Stone. Coast.

The 1965 Rural Flight Jacket goes everywhere.

nowathelabel.au

#1965

Find your ground.The 1965 Rural Flight Jacket.nowathelabel.au
09/07/2026

Find your ground.

The 1965 Rural Flight Jacket.

nowathelabel.au

Where it belongs.The 1965 Rural Flight Jacket.nowathelabel.au #1965
09/07/2026

Where it belongs.

The 1965 Rural Flight Jacket.

nowathelabel.au

#1965

The details do the talking.1965 Rural Flight Jacket.nowathelabel.au #1965
08/07/2026

The details do the talking.

1965 Rural Flight Jacket.

nowathelabel.au

#1965

Three fits. One jacket.The 1965 Rural, find yours.nowathelabel.au #1965
02/07/2026

Three fits. One jacket.

The 1965 Rural, find yours.

nowathelabel.au

#1965

Address

83 Johnston Street
Fitzroy, VIC
3065

Opening Hours

Monday 11am - 5pm
Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 10:30am - 9pm
Saturday 10:30am - 5pm

Telephone

+61412023532

Website

Alerts

Be the first to know and let us send you an email when Nowa The Label posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category