Variety Hour

Variety Hour Wear the wonder ✨
Art focused label by textile designer Cassie Byrnes
We ship worldwide, shop IRL at 155 Gertrude St, Fitzroy.

First look at our new Spring 26 Farmgirl drop 🐑 Out this Wednesday 22/7 5pm dunyazworld SAM TODD Aurelia St Clair rube 🎀...
19/07/2026

First look at our new Spring 26 Farmgirl drop 🐑
Out this Wednesday 22/7 5pm

dunyazworld

SAM TODD

Aurelia St Clair

rube 🎀

allie daisy king 💌

ashley

Lucy Zee

Alice Bennett

Alisha Henderson

Jess Lee

It’s Lamby season 🐑 Our spring drop Farmgirl out Wednesday 5pm
17/07/2026

It’s Lamby season 🐑
Our spring drop Farmgirl out Wednesday 5pm

17/07/2026

Sorry we don’t know her 💅

15/07/2026

How we design winter prints 🐑
Summer can be one print, one dress, done. Winter is about the whole outfit the shirt under the knit, checks against pictures and all the small details that make the pieces work together.
That is why the prints in this collection are often smaller and more textured. The smaller the print, the more ways you can clash it.
They are not designed to dominate the outfit. We think lots about colour and how these pieces can work easily into you wardrobe and inspire new outfits and layering

Our knitwear arrived today 🐑 😭✨ After years of wanting to do playful 80s style sweaters which I was obsessed with since ...
14/07/2026

Our knitwear arrived today 🐑 😭✨
After years of wanting to do playful 80s style sweaters which I was obsessed with since I first started vintage shopping many decades ago. When op shops were full of the most amazing vintage.
In 2018 I tried but I was riding solo and it was way above my capabilities. Years later we finally had the recourses to make our knitwear dreams come true. Starting with Poppy which is out now and this little cutey Lamby baby which will be out next week. Dreams do come true ⭐️

12/07/2026

VH girls Kim and Ruby take you around our local Fitzroy for a Storybook inspired day out ✨🧚🏼‍♀️

07/07/2026

everyone can use a bit more whimsy in their life! ⭐️🧚🏼‍♀️

07/07/2026

plaid is a neutral

01/07/2026

Let’s chat ✨Storybook✨ Pt.2
20 lovingly designed pieces to inspire your wardrobe this winter

30/06/2026

let’s chat ✨storybook✨
20 lovingly designed pieces to inspire your wardrobe this winter

Address

155 GERTRUDE Street
Fitzroy, VIC
3065

Opening Hours

Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 5pm
Sunday 12pm - 4pm

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