17/10/2020
We’ve been having check-ins with ourselves to make sure we’re staying true to the nature of our brand, what we stand for, what we choose to pick apart, and our place in the community we continue to build. Being highly inspired by how creative those around us have been during this restricted period, we decided to create a digital (maga)zine using the images captured during our last release of hoodies. Not being able to capture any ‘new’ content the way we normally would, meant working with what we had, which were some unreleased images. From this we brought to life a collaboration with our friends the masterminds behind the hand-drawn illustrations used to create this digital zine. Throughout the pages we will be dissecting stereotypical ‘ideal aesthetic’ standards in popular mag culture and instead attempt to transform it into a space for discussion by altering the ever-so-pleasing aesthetic we’re used to accepting. Here’s the cover, pages to follow shortly 💕