The Fur Edit

The Fur Edit 🐾it started with a very furry, grumpy cat called Gus.
/ for homes that have pets, and standards.
/ coming soon - watch this space!

Home of the NEW SmarteePetz Interactive Cat Toy. We are an Australian owned Company, operating from Geelong, VIC. We provide our 100% assurance that our products are quality tested and loved by happy pets and pet parents Australia wide!

20/08/2026

Trust me, you don’t want to miss this. Having pets + a clean home co-existing together will soon be possible.

Link in bio to join our waitlist! 👆

13/08/2026

If you have pets who shed, you already know this.

One scratch session = fur on the mat, couch, clothes, carpet, air… somehow even inside your coffee!!

Is this you too? We have a solution arriving very soon! Join our waitlist to see what it is before anyone else!

12/08/2026

When the kiddos are away, Gus can come out and play ☺️

06/08/2026

Be honest, what’s the fur situation like in your home?
🫣

We’d love you to join our waitlist (link in bio) to be the first to know what’s coming, when, and what else is in store for this new brand!

Imagine a life where……having a pet, and a beautiful home, can co-exist. A beautifully clean home, without the fur ruinin...
03/08/2026

Imagine a life where…
…having a pet, and a beautiful home, can co-exist. A beautifully clean home, without the fur ruining your day 🐱 🐶

Is this the current state of your couch too? 🤦🏽‍♀️ We get it! Which is why we are bringing you a pet hair removal solution you’ll love. Something that looks lux and premium, and doesn’t kill your home aesthetic!

Join our waitlist in our bio to be the first to know when it’s arriving, and the first to shop! There may even be a sneaky discount too for our very first customers 🙈
Launching soon 🐾

22/07/2026

What is that one thing nobody tells you before welcoming a furry, fluffy new pet into your home?
Oh yeah, how much fur/pet hair you’ll have to clean up daily to get your home looking liveable 🤦🏽‍♀️!

Tag a friend below who constantly complains about this! 👇

20/07/2026

Want to follow along and watch us build this brand from scratch? (Seriously, hit follow before the algorithm sends us apart and we never meet again 😂)

Building a new Australian pet brand from scratch takes time, patience and perseverance. But every challenge so far has been a growth opportunity,
and I’m here for it!

Thank you to the 475 of you following along this journey, especially those following from the Grumpy Gus days. Your loyalty means so much and I value each and every one of you!

If you’re a busy pet owner to a beautiful fluffy fur baby, who also takes pride in keeping your home beautiful, we’ve got something special coming for you.

Our EARLY ACCESS sign ups are now open for anyone wanting to be the first to shop when our first product goes live. The link is in the bio 👆

18/07/2026

Argh, let’s just ignore the mess and relax together! 🙃

A bit of a stressful day today.Trying to work out my ‘launching soon’ web page 🤯 This is the final screenshot before I p...
13/07/2026

A bit of a stressful day today.
Trying to work out my ‘launching soon’ web page 🤯 This is the final screenshot before I packed up and gave in for the day 😂 AND THEN something amazing happened …
I received a lovely surprise that our woven labels are ready! 🥳 These had to be re-made as I was not happy with the quality of the first batch. Offering my customers a range of high quality products is a strong value of mine and something I will not compromise on!
Step by step this business is slowly coming together, and we are inching closer and closer to launching!

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10/07/2026

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Geelong, VIC

Website

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