We're a Gold Coast, Australia, Mother & Son with a love for accessories, adventures, functionality & fun. At the centre of it all, is a little boy named Jai & his beloved blanket Jii (pronounced "gee"), the ultimate accessory! Jai is certainly growing up way too fast, but one thing hasn't changed - he still loves his lunch! The original idea for our little brand came from the frustration of packin
g Jai's snacks for the day, always running out of room, giving up precious space to multiple ice bricks. Many of our friends were finding the same issue for their kids, & for themselves. Having spent over a decade in the Clothing, Accessories & Footwear Industry, I knew our idea was possible & we set about bringing the original idea, the Buddy Box, to life. And I absolutely couldn't have done it without Jai! He is an active participant in the whole process, drawing & concepting ideas, picking fabrics & colours, contributing to decisions. His passion & delight in JAI+JII makes me so proud, & the learnings for him are incredible. The result is products that are functional, essential & absolutely look the part. They're designed to bring joy & ease to the every day from little kids to adults, & everywhere in between. Designed in Australia by us, to be enjoyed by you. We hope you love them as much as we do!
