So Local

So Local So Local® Surf, Skate Streetwear
Original Designs, made in Australia
Shop @ www.so-local.com.au

10/08/2026

This shirt has prevented three crimes today. Probably. 😂
A friendly Gold Coast reminder: lock your car, legends.

Hand drawn by Clifford “The Toad” Hoad and screen printed right here on the Gold Coast.

Keeping Aussie humour and local culture alive and kicking.

www.so-local.com.au

07/08/2026

This shirt has prevented three crimes today. Probably. 😂

A friendly Gold Coast reminder: lock your car, legends.

Hand drawn by Clifford “The Toad” Hoad and screen printed right here on the Gold Coast.

Keeping Aussie humour and local culture alive and kicking.

www.so-local.com.au

06/08/2026

Sometimes the smallest people make the biggest decisions. 😂🤙

Zen asked what made him choose one of our shirts, and without hesitation, he pointed straight to his little girl.

That’s what we love about the markets. Every shirt has a story, and sometimes the reason behind it is sitting right beside you.

Original artwork, hand drawn by Clifford “The Toad” Hoad and screen printed on the Gold Coast.

Keeping Aussie humour and local culture alive and kicking.

www.so-local.com.au

27/07/2026

Two of our biggest favourites heading off to a new local. 🤙🔥

“Off Ya F**kin’ Chops, Mate” and “Peace Bro” are becoming Gold Coast classics, hand drawn by Clifford “The Toad” Hoad and hand screen printed right here on the Gold Coast.
We’re proud to be keepin Aussie surf, skate and beach culture alive and kickin, one shirt at a time. No mass production, just original artwork created by locals, for locals.

Thanks for supporting a small Australian family business. 💚

Shop the full collection:
www.so-local.com.au

Good mates, cold beers, and the ultimate weekend uniform. No fuss, just premium coastal essentials built for days like t...
16/07/2026

Good mates, cold beers, and the ultimate weekend uniform. No fuss, just premium coastal essentials built for days like this.

Hit the link in bio to grab yours. 👇

13/07/2026

POV: You wake up to a phone call from a local who needs a So Local tee. 📞😂

No time to waste.

Grab the shirt. Jump in the ute. Deliver it straight to the customer.

That’s how we do it on the Gold Coast.

Designed by Clifford “The Toad” Hoad.
Hand printed on the Gold Coast.
Keeping local surf and skate culture alive.

🤙 www.so-local.com.au

Snapper days 🔥
09/07/2026

Snapper days 🔥

05/07/2026

What’s this bloke doing…? 😂

Turns out he’s just putting our new hoodie through the ultimate Gold Coast test.

Sand, dunes, sunshine, a few rolls down the hill, and still looking good.

Designed from one of Clifford “The Toad” Hoad’s original hand-drawn artworks and proudly keeping Gold Coast surf and skate culture alive.

Shop the collection:
www.so-local.com.au

Brought the GC energy down to Sydney. ✈️ Repping the classic logo tee by the harbour. Absolute bloody ripper of a day fo...
02/07/2026

Brought the GC energy down to Sydney. ✈️ Repping the classic logo tee by the harbour. Absolute bloody ripper of a day for exploring. Fully stoked on this fit.

29/06/2026

30 years ago this was just a sketch hidden away in a drawer.

Today it’s on the streets, on the beach, and keeping Aussie culture alive and kicking.

Every design starts with one of Clifford “The Toad” Hoad’s original hand-drawn illustrations, inspired by the Gold Coast we grew up on.

The Off Ya F**kin’ Chops Mate tee has finally come to life. 🍄🤙

Shop the collection:
www.so-local.com.au

Address

Gold Coast, QLD
4218

Telephone

+61414265075

Website

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