Will & Bear

Will & Bear Australian hat brand for life on the road. B-Corp certified, giving back 20% of profits. Hats from the earth, for the earth.

Explore our best selling cowboy hats, felt hats, wide-brim styles, caps and beanies. We exist to inspire a life lived outdoors, creating deeper connections to the natural world and the environment that surrounds us. Our range has been designed with a simplicity that suits him and her: marrying honest design, uncompromised quality and silhouettes that stand the test of time.

Tasman is officially here 🎒🤎Years in the making and designed with you, for wherever the road takes you.Pre-sale is LIVE ...
03/09/2026

Tasman is officially here 🎒🤎
Years in the making and designed with you, for wherever the road takes you.
Pre-sale is LIVE now… don’t miss this one 👀

02/09/2026

TASMAN PRE-ORDER STARTS TOMORROW 👀

The wait is almost over. Tasman officially opens for pre-order tomorrow, Thursday September 3rd at 7PM AEST.

We’re predicting this one will move FAST, so if Tasman’s been on your wishlist, set those alarms. ⏰

Built for weekends away, everyday adventures and wherever the road takes you.

Tomorrow. 7PM. Don’t miss it. 🤠

Applications are closing soon ⏳We’re on the hunt for our next Customer Service & Content Superstar 🤠Think you could be t...
01/09/2026

Applications are closing soon ⏳

We’re on the hunt for our next Customer Service & Content Superstar 🤠

Think you could be the perfect fit? We’d love to hear from you!

Send your resume to [email protected] 🪴

-service

Monthly recap 🤠Swipe along to see what we’ve been up to in the month of August and what’s in store for this month 👏🏽 ...
01/09/2026

Monthly recap 🤠

Swipe along to see what we’ve been up to in the month of August and what’s in store for this month 👏🏽

Otis is selling fast. This 3x sellout bag won’t last long 👀Shop the restock 🤎
31/08/2026

Otis is selling fast.
This 3x sellout bag won’t last long 👀

Shop the restock 🤎

Sunny Brown is here 🤎☀️Our best-selling packable beach hat just landed in a brand new earthy brown. Made for sunny days,...
28/08/2026

Sunny Brown is here 🤎☀️

Our best-selling packable beach hat just landed in a brand new earthy brown. Made for sunny days, beach trips and adventures on the go — simply pack it, wear it and take it everywhere.

Meet your new summer staple. 🌞

27/08/2026

Our customers are at the heart of everything we do… and the reason we do it. 🌱

We don’t just make hats; we’re building a community of people who share a love for the outdoors, adventure and protecting the places we’re lucky enough to explore.

With every hat sold, we plant a tree. And thanks to our incredible community, together we’ve now planted over 2.78 million trees… and counting.

Every hat, every adventure and every tree planted is part of something bigger. And we couldn’t do it without you. 🤎🌏

FATHER’S DAY GIVEAWAY 🤠🌲We’ve teamed up with our mates at to give one lucky dad the ultimate Father’s Day escape, with ...
27/08/2026

FATHER’S DAY GIVEAWAY 🤠🌲

We’ve teamed up with our mates at to give one lucky dad the ultimate Father’s Day escape, with a prize package worth $2,000.

WIN:
🌲 A $1,000 Into The Wild Escapes gift voucher
🤠 A $1,000 Will & Bear gift voucher
Whether it’s for Dad, your partner, or a father figure who deserves a little adventure, this one’s for them.

TO ENTER:
Follow Will & Bear ® - Australian Hat Brand + this postTag someone who deserves the ultimate Father’s Day escape — each tag is an extra entryShare this post to your story for an extra entryEntries close 11:59pm AEST, Friday 4 September.

Good luck, legends! 🤎

Address

Gold Coast, QLD

Opening Hours

Friday 8am - 2pm
Saturday 8am - 2pm
Sunday 8am - 2pm

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