Urban Dust Hat Co

06/09/2026

Finley, you were something special.

To everyone behind the 108th Finley Show — you should be incredibly proud. From our first point of contact to packing up, we were met with genuine country hospitality, warmth and pride in this beautiful part of the world.

To everyone who stopped by, supported us, shared a story — and told us all the events we need to bring Urban Dust to next — thank you. We’re taking notes!

Being on the road on Father’s Day pulls at the heartstrings, but days like today make it worth it.

Home now. Reset, reload… and onto the next adventure.

finley show society.

03/09/2026

Corporate events, with a little more character.

Last night we joined the Sealy Australia team and Snooze Australia at Flying Brick Cider Co. for a beautifully curated Western-inspired event — and they certainly know how to bring their people together.

Mechanical bulls, Chris Beck , Texas-inspired food and an incredible atmosphere.

We brought the Urban Dust experience — custom hats, whisky flasks and hot-iron branding — an interactive activation designed to become part of the event, not just sit alongside it.

A brilliant night with a brilliant team.
Thank you Sealy for having us and Gener8 Events for all their hard work.

For brands looking to create something a little unexpected, elevated and memorable — we’d love to be part of it.

Corporate & private event bookings | Urban Dust Hat Co

31/08/2026

A little peek at what happens when we’re not on the road…

Our camera roll is getting a little full of hat restorations and before & afters — but honestly, we’re not mad about it!

Reviving treasured hats, breathing new life into old favourites and bringing a few more stories along for the ride.

Got a hat that needs a little revival? DM us — we might just be able to work some hat magic.

28/08/2026

NEXT WEEK. IT’S HAPPENING.

We’ve been keeping a few things under our hat… and next week, we finally let them out.

The first-in, best-dressed list is already looking very healthy — healthy enough that this drop could disappear before it even hits the events.

And that’s exactly how we like it.

This year, we’re not just turning up to rodeos and events with great hats.

We’re bringing the hats you’ll be talking about but:
A little more fashion.
A little more attitude.
And a whole lot of class.

We’ve been watching what’s happening in western fashion, putting our own spin on it and creating a collection that feels right at home in the dust — but wouldn’t look out of place anywhere else.

If you want first look and first dibs, get your name on the list.

Because being fashionably late is one thing…

Missing out is another. 🤎

25/08/2026

This year, for my 50th birthday, I made my friends dress up as Dolly Parton for a night out in a small country town.

Looking back, I think I chose Dolly because of everything she represents — loyalty, friendship, hard work, a love for life and, most importantly, never being afraid to be exactly who you are.

Dolly, the world has lost a true icon. Someone who never apologised for being authentic, who stayed true to herself and brought so much joy to the world.

One of her quotes that has always resonated with me is:

“Find out who you are and do it on purpose.” — Dolly Parton

And maybe that’s exactly what life is about — surrounding yourself with people who love you for who you are, having a bloody good laugh along the way, and never being afraid to be yourself.

So grateful for my Dolly girls. You know who you are.

25/08/2026

Every person who walks into our mobile store becomes part of the journey.

You help us keep developing, creating and building something we’re genuinely proud of.

Every hat tells a story — and the privilege of knowing those stories often start with us isn’t lost on us.

Our hats aren’t just fashion statements.
They’re an essential part of the Australian way of life — made to be worn, worked in, travelled in and lived in.

And every customer is so much more than a transaction.

You’re the reason we’re here. You’re part of our story.

Rodeo Drifters Hat Co

22/08/2026

Are you coming…….!?!? We can’t wait!

13/08/2026

Let the adventures begin Lareece Daley-Kennedy Team Australia Mini Bulls 🤎

Without these people lareece would'nt have had the weekend she had. There are many more people who have helped out in some kind of way shape or form we thank you all dearly and your support is grately noted.

Kath Rose
Denim Young Custom Chaps
Urban Dust Hat Co
ABC North West Queensland
IQ Access Pty Ltd
Mount Isa Mines Rodeo