15/06/2026
Almost a week ago, we shared a meme about Rodriguez, from the documentary perspective, noting that his Australian success, tours and record releases were not mentioned in 'Searching For Sugar Man'.
What followed surprised us.
The post has reached more than 1.2 million people so far, generated many thousands of comments from around the world, and continues to find new audiences every day.
In the process, RPM accidentally found itself hosting a global reunion of Rodriguez fans, with people sharing memories, favourite songs, concert stories and their own connections to one of music's most remarkable figures.
Many of the comments returned to a familiar question:
If Rodriguez was so popular in Australia, why wasn't that part of the film?
Most people around the world know the Rodriguez story through the South African phenomenon that inspired 'Searching For Sugar Man'.
Among those who joined the discussion was Stephen "Sugar" Segerman, the South African music journalist, record store owner and Rodriguez champion whose search for Rodriguez became a central part of the story.
Segerman offered a clarification that we've never seen expressed before:
"When Craig and I decided to find out about Rodriguez, we all believed that like John and Jimi and Jim he was dead... We had NO IDEA that Rodriguez had toured, and was very popular in Australia, because if we had known that, we would have known that he was not dead."
He continued:
"So the Australian story was not a part of our search and Malik Bendjelloul chose correctly to not include that in the film for that reason."
Segerman finished by offering "belated, sincere apologies to all those Australian and New Zealand fans of Rodriguez who felt misrepresented by the film."
Whether you discovered Rodriguez through the film, through his remarkable success in Australia and New Zealand, or through a friend who handed you a copy of Cold Fact, it was fascinating to hear directly from one of the people at the heart of the story.
We've also included this beautiful Rodriguez drawing kindly sent to us by Kevin Pigg after seeing the original post. We thought it perfectly captured the mystery, spirit and enduring appeal of the Sugar Man.
So we'd love to know:
When did you first discover Rodriguez?