Frida Australia

Frida Australia Parenthood isn't perfect. We're here for the messy moments. 👶 Baby Care 🤰Mum Care 💡Real Solutions

This is the kind of FREE gift you’ll actually use.⁠⁠Spend $150 on Frida Mom and we’ll add a FREE Frida Mom Perineal Foam...
04/08/2026

This is the kind of FREE gift you’ll actually use.⁠
⁠
Spend $150 on Frida Mom and we’ll add a FREE Frida Mom Perineal Foam to your order. (value 34.99)⁠
⁠
Because your postpartum plan deserves the same attention as your birth plan - and now is the time to get both sorted.⁠
⁠
Shop the Frida Mom range at fridaaustralia.com.au 🤍⁠
Available while stocks last.⁠
⁠

Nobody told me the first year would look like this.The 2,500 nappy changes. The 1,800 bottles to wash. The 5,000 loads o...
31/07/2026

Nobody told me the first year would look like this.

The 2,500 nappy changes. The 1,800 bottles to wash. The 5,000 loads of washing. The 600 hours of sleep you will never get back.

All while your body is recovering from one of the most significant physical events of your life.

Nobody told you it would feel like this. And that is exactly why Frida exists.
For the moments that catch you off guard. For the recovery nobody prepares you for. For the parent doing all of this in the dark, half asleep, with everything they have got.

We see you. 🤍
FridaMom. For the fourth trimester.

30/07/2026

Nobody told me how to care for my tear after birth.⁠
⁠
Mon will.⁠
⁠
Because “rest” does not mean sitting directly on the part of your body trying to recover.⁠
⁠
, Midwife and founder of The Middee Society, joined us at Nobody Told Me to have the honest conversations every pregnant mum deserves before birth.⁠
⁠
In this moment, she explains why rest after a va**nal birth can mean getting completely horizontal and taking the pressure off your perineum.⁠
⁠
Save this for after birth. Send it to a pregnant mum who deserves to know before then. 🤍⁠
⁠

Nobody told you about this part of recovery. So we are telling you now.The first 24 to 48 hours after birth your body ne...
29/07/2026

Nobody told you about this part of recovery. So we are telling you now.
The first 24 to 48 hours after birth your body needs immediate, gentle, and effective care. Not guessing. Not making do. A proper routine that actually works.

Swipe for the five steps your va**na will thank you for. 👆

Step 1 -- Cleanse with the Upside Down Peri Bottle.

Step 2 -- Wear Postpartum Disposable Underwear.

Step 3 -- Absorb or cool and absorb with Catch-All Postpartum Pads or Instant Ice Maxi Pads.

Step 4 -- Soothe with Perineal Cooling Pad Liners.

Step 5 -- Relieve with Perineal Healing Foam.

Everything you need is at fridaaustralia.com.au
Pack it before you need it. 🤍

Adult cold and flu survival kit: lemon and honey tea, tissues, Netflix, a Calm candle, and the remote control so you nev...
27/07/2026

Adult cold and flu survival kit: lemon and honey tea, tissues, Netflix, a Calm candle, and the remote control so you never have to move.

Baby cold and flu survival kit: NoseFrida.
That is it. That is the whole list.

Because when your baby cannot breathe, feed, or settle, nothing else matters until the airways are clear. NoseFrida does it gently, safely, and effectively in seconds.

Tag a parent who needs this in their winter kit.

There is a product that belongs in every hospital bag that almost nobody knows about.After birth your perineum needs gen...
23/07/2026

There is a product that belongs in every hospital bag that almost nobody knows about.

After birth your perineum needs gentle, immediate care. Not guessing. Not improvising. Something that actually works from the very first use.

FridaMom Perineal Healing Foam is formulated with witch hazel and aloe vera -- two of the most effective natural ingredients for postpartum perineal relief. It cleanses, soothes, and supports healing gently and effectively in the days and weeks after birth.

Midwives love it. Women who have used it will tell you it belongs in the bag before you pack anything else.

We want to know.Finish the sentence -- drop your answer in the comments below. 👇Because the one thing nobody told you is...
21/07/2026

We want to know.

Finish the sentence -- drop your answer in the comments below. 👇

Because the one thing nobody told you is probably the one thing someone else needed to hear.

Every answer belongs here.

On 24 July we are putting the experts in the room to answer all of it.

Register your interest at nobodytoldme.fridaaustralia.com.au 🤍
[Link in bio]

Nobody sees the 3am shift.Nobody gives you a medal for it. Nobody tells you it gets easier. Nobody warns you that the lo...
20/07/2026

Nobody sees the 3am shift.

Nobody gives you a medal for it. Nobody tells you it gets easier. Nobody warns you that the love and the exhaustion feel exactly the same at this hour.

It ends.

You are doing great. 🤍

fridaaustralia.com.au

You are not behind.You are not doing it wrong.You are doing it for the first time.There is no manual. There is no gettin...
19/07/2026

You are not behind.

You are not doing it wrong.

You are doing it for the first time.

There is no manual. There is no getting it perfect. There is only showing up, figuring it out, and knowing that the fact you are trying this hard already means you are doing it right.

We are here for every bit of it.

fridaaustralia.com.au 🤍

Here is what nobody puts in the discharge notes.Perineal recovery has a real timeline. Knowing what to expect at each st...
17/07/2026

Here is what nobody puts in the discharge notes.

Perineal recovery has a real timeline. Knowing what to expect at each stage makes the whole thing less frightening and more manageable.

Week 1 -- the hardest week. Swelling, soreness, and sensitivity are completely normal. Sitting can be uncomfortable. Use your peri bottle with every bathroom visit. Instant ice pads provide immediate relief. Rest as much as you can.

Week 2 -- things start to ease. Swelling reduces and stitches (if you have them) begin to dissolve. Soreness is still present but noticeably less intense. Continue gentle cleansing with your peri bottle. Perineal foam helps with ongoing comfort and healing.

Week 4 -- feeling significantly better. External healing is largely complete for most va**nal births. You may still have some internal tenderness. Gentle movement is fine. Listen to your body. If anything feels off, see your midwife or GP.

Recovery is not linear. And that is completely normal.
FridaMom. For every step of it.

Address

1 Beyer Road
Melbourne, VIC
3195

Website

Alerts

Be the first to know and let us send you an email when Frida Australia posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Frida Australia:

Shortcuts

Share

Category