18/12/2022
The evolution of Aura has transpired from my desire to see more ethical and sustainable options in our Australian Fashion Market. I have evolved to create my own clothing label offering handmade, block printed and embroidered clothing using only the kindest natural dyes and fibres.
All of our pieces are hand crafted by small family businesses in India. We appreciate and respect the relationships formed and work hard to consistently ensure these relationships are safe, healthy and nurtured. Our artisans pass their skills on through the generations, and unfortunately the ancient technique of block printing is in jeopardy of phasing out.
These pieces are truly artworks and need to be cherished and loved forever.
At Aura we ensure that our way of producing is as ethical and sustainable as possible.
We believe in slow fashion and produce small batch collections or pieces, whereby only enough fabric is printed for each run. We aim for minimal waste and consumption, and will never mass produce, or produce more than is needed.
We avoid putting stress and pressure on our artisans and work carefully with necessary time frames so as to not create overload. We have a sustainable and flexible approach to how we produce, making our fashion nice and slow.
Aura is meant to put you at ease, and keep you looking stylish no matter where your day takes you with elegant ready wear kurtis to go comfortably from a day at work to an evening out. With bright clothes bringing together the colours of Rajasthan with modern trends in ready to wear clothing, the kurtis are trendy and inexpensive, so you can indulge yourself by buying your favourite kurtis in all the colours we have to offer.
We believe in making conscious clothing for every day. We want to be a part of the new ethos where we are making thoughtful and personal design which connects the wearer with the maker.
We want to create separates that you will wear time and again, perhaps in a different way each time. Design that is functional yet thoughtful, contemporary yet rooted, classic yet versatile. Fashion which celebrates everyday together with the special occasions. Clothes that let you breathe easy, let you be yourself and yet make you feel good.
hope you will find a special treasure here just right for you. Thank you for supporting small sustainable Australian business.
Anmol xoxo
