CBF Clothing

CBF Clothing An inclusive Activewear brand for rebels and larrikins, focusing on fitness for mental & physical health - to feel good not just look good. Far from it.
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Health & Fitness on YOUR terms. Activewear for I don't care. Be Unapologetically YOU! CBF stands for Can't Be F&%ked.... but when we say CBF, it doesn’t mean we CBF because we are lazy. We will fight for our right to CBF.⁠
It’s means we CBF with the stupid stuff, the unimportant stuff, so we have the energy to care about the stuff that REALLY matters.
-We CBF with the labels that some insist on

putting on us.⁠
-We CBF with societal expectations of how we should act, what we should do, who we should be, what we should look like.⁠
-We CBF about what other people think of us.⁠

Sports and fitness is sometimes just so serious and it's hard work. You go to the gym or the sports store and see all the motivational tag lines, telling you to do this, you should be that, go harder, be faster, get stronger. Yet most of us aren’t elite athletes, and don’t particularly aspire to be. We just want to take better care of ourselves. We all have days when we CBF. It’s ok to have a bad day. We can't always be on fire, highly motivated, the ultimate athlete, the perfect performer. CBF Clothing has a bit of fun with the fact that sometimes you just CBF, but you get your ass out there and do it anyway, and if you don't it doesn't matter. There's always tomorrow. CBF Clothing is aiming to change the way people think and feel about health, fitness and wellbeing. It's not about the perfect aesthetic or being insta-worthy. It should be about self care and self love in equal parts. We are here to promote inclusivity and body positivity. Most importantly, loving life and being unapologetically YOU. It's Ok to be the rebel, the renegade, the rule-breaker, the Larrikin, the game changer. In fact, it should be actively encouraged, because that's how we evolve, how we grow. We are all perfectly imperfect. Can’t be f%$ked? OWN IT, and look good doing it with our Activewear. whether you choose to check out our range of Tees, Tanks and Crops in "Up Top", check out our leggings, shorts and pants in "cover your ass" or you need something cosy in "Warm Up" you will find something that suits who YOU are. The only labels we care about are the ones in the back of our clothing. That’s what we are about.. finding YOUR fit.

Address

Melbourne, VIC
3000

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Activewear with a Lighthearted Twist..

Sports and fitness is sometimes just so serious and it's hard work. You go to the gym or the sports store and see all the motivational tag lines, telling you to do this, you should be that, go harder, be faster, get stronger. We wanted to have a bit of fun with the fact that sometimes you just CBF, but you get your ass out there and do it anyway, and if you don't it doesn't matter. It’s Ok not to be OK sometimes. Tomorrow is another day.

It’s ok to have a bad day. We can't always be on fire, highly motivated, the ultimate athlete, the perfect performer. We all have days when we CBF.

It's OK to wear Ugg boots to the supermarket, to not wear makeup out in public, to be cranky just coz, to skip leg day, whatever.

We are all perfectly imperfect.