Sole Motive

Sole Motive We are an aggregator and innovator in the running and fitness lifestyle space, building on our history and success in publishing, events and retail.

Well, in a nutshell we totally rock the running and fitness world! As leaders in the running and fitness lifestyle space the Sole Motive team is committed to helping others – through our event fundraising, starting in 2008, we have equipped runners with the tools needed to raise more than $10 million for more than 450 charities. In all that we do we go above and beyond in order to deliver inspiri

ng and exciting content, updates on the newest fitness fashions and must-do events. And we do it all with the understanding that “no matter how big or small, running is always a step in the right direction”.

Get your registrations in for Carmans Fun Run Sydney before Friday September 4th 11:59pm if you'd like to receive your b...
02/09/2026

Get your registrations in for Carmans Fun Run Sydney before Friday September 4th 11:59pm if you'd like to receive your bib in the mail!

There's a distance for everyone:
🎀 Runner’s World Half Marathon (21.1K)
🎀 Brooks 10K
🎀 5K Run
🎀 Pink Lady 5K Walk

Fancy being a pacer for the Half Marathon or 10km? We're also on the lookout for people keen to help out the running community achieve their goal times. Link in the bio for expressions of interest.

30/08/2026

Brighton Beach Marathon 2026 ✨

Incredible 🤩

WHAT. A. DAY. 🥳Brighton Beach Marathon 2026, you were incredible!A huge congratulations to everyone who laced up, showed...
30/08/2026

WHAT. A. DAY. 🥳

Brighton Beach Marathon 2026, you were incredible!

A huge congratulations to everyone who laced up, showed up and took on the challenge today. Whether you crossed the finish line of the Marathon, Half Marathon, 10K or 5K, we loved seeing you out there giving it your all.

A massive thank you to our spectators, volunteers and partners for bringing the energy and helping make race day so special. 👏

Now it’s time to put your feet up, celebrate what you achieved and enjoy that finish-line feeling. You earned it! 🏅

📸

It’s RACE DAY! 🥳 Who's up already?We’re thrilled to have you join us for Brighton Beach Marathon 2026 🤩We’re looking for...
29/08/2026

It’s RACE DAY! 🥳 Who's up already?

We’re thrilled to have you join us for Brighton Beach Marathon 2026 🤩

We’re looking forward to an amazing morning, filled with smashed PBs, epic race day vibes, music and smiles all around.

Remember to follow along in our stories as we’ll be capturing the highlights during the day.

Share your race day photos on Instagram and use the hashtag and tag .

Get ready to have fun and we’ll see you soon! 🏃🏃🏃

Happy Race Day Eve 🥳 We can't wait to see you bright and early tomorrow, ready for Brighton Beach Marathon 2026 🏃A coupl...
29/08/2026

Happy Race Day Eve 🥳 We can't wait to see you bright and early tomorrow, ready for Brighton Beach Marathon 2026 🏃

A couple of friendly reminders for race day:
🏃 If you haven't picked up your bib yet, you can do so from the Event Village from 5am tomorrow.

🏃 Your loved ones can track your race day progress via the Sole Motive app (search "Sole Motive" on the Apple App Store or Google Play Store!).

🏃 Last minute sign ups are available online up to 30min prior to the start time for each distance (no excuses 😅). You can also register on-site and pick up your bib from 5am tomorrow.

🏃 Share your race day photos on Instagram and use the hashtag and tag .

Good luck to all our amazing runners, we can't wait 😍

It's officially Brighton Beach Marathon 2026 race weekend! 🤩Make sure you head down to the Event Village today to collec...
28/08/2026

It's officially Brighton Beach Marathon 2026 race weekend! 🤩

Make sure you head down to the Event Village today to collect your race bib from 9am - 3pm and avoid race day queues.

While you’re there, there’s plenty happening which you can join in on:
🏃 Join the first-ever Brighton Beach Marathon Shakeout Run at 9:30am at the Brooks Marquee where you'll have the chance to wear test the latest Brooks shoes!

🏃 Head to the Main Stage at 10:30am for the Marathon and Half Marathon Race Briefing with Race Director, Julie Tedde. Get the inside word on the course, race-day strategy, pacing tips, and practical advice to help you feel confident and prepared when you hit the start line on Sunday.

🏃 Swing by the Sole Motive Race Ready Store in the Event Village to grab any merchandise, last-minute essentials, or pre-ordered merchandise.

🏃 Make a sign of encouragement at our free sign making stand. Whether custom to a friend, or an inspiring message to all, a sign of encouragement goes a long way for our runners smashing their goals.

Come down, soak up the pre-race atmosphere and get yourself ready for the start line.

See you at the Event Village! 👋

ASICS built the Rise & Shine Collection around the best part of the day. Early kilometres, quiet streets, the light comi...
27/08/2026

ASICS built the Rise & Shine Collection around the best part of the day. Early kilometres, quiet streets, the light coming up.
Sunrise colourways across four shoes, the new Sonicblast 2 and Superblast 3 worn by our staff here, as well as the Megablast and GEL-Nimbus 28 alongside it.

Not sure which one suits your running? Come in to Melbourne C*D or Hawthorn and the team will fit you properly.

📸 jwestwood_

& Last but not least, Hands up if you're running the 5K at Brighton Beach Marathon this weekend?We can't wait to see you...
26/08/2026

& Last but not least, Hands up if you're running the 5K at Brighton Beach Marathon this weekend?

We can't wait to see you out there! Don't forget to check out the Event Guide in preparation for race day.

Who's running the 10K at Brighton Beach Marathon this weekend?!We can't wait to see you out there! For more event info, ...
26/08/2026

Who's running the 10K at Brighton Beach Marathon this weekend?!

We can't wait to see you out there! For more event info, don't forget to check out the event guide.

Runner's World Half Marathon runners, lets go 🥳We can't wait to see you this weekend at the Brighton Beach Marathon. For...
26/08/2026

Runner's World Half Marathon runners, lets go 🥳

We can't wait to see you this weekend at the Brighton Beach Marathon. For more event info, don't forget to check out the event guide.

Address

148 Little Collins Street
Melbourne, VIC
3000

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 7pm
Wednesday 10am - 6:30pm
Thursday 10am - 7pm
Friday 10am - 6:30pm
Saturday 10am - 5pm
Sunday 11am - 3pm

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