Jack and Lu's

Jack and Lu's Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Jack and Lu's, Baby Goods/Kids Goods, Melbourne.

Jack and Lu’s was created with a simple dream of bringing back real childhood; where the toys were simpler, the items were fewer and the imaginations were greater.

So, I have a little announcement…It has been almost 6 years since I embarked on writing “Real Kids, Real Play” and almos...
12/10/2021

So, I have a little announcement…

It has been almost 6 years since I embarked on writing “Real Kids, Real Play” and almost 4 years since I self-published this little title 📕.

What started as a passion project when I was sleep deprived and desperately looking for a resource to keep my energetic 2-year-old boy occupied has taken me further than I ever thought possible.

I still pinch myself to think that I was flown to Sydney for an interview on the Today Show, interviewed on ABC Radio, fulfilled a regular guest blog role for a number of awesome publications and then picked up by a distributor and saw my little old book in Big W, Dymocks and even in the airport bookshop as I was browsing with my ‘Day Job’ boss 😆.

But definitely, the most humbling moment was to have the amazing say “Every now and again I have a book come across my desk, which has been written by a person full of passion and wisdom, that needs to be found! Real Kids, Real Play is one such book” 🎉

I knew that my little book was the resource tired parents had been craving… one to help alleviate the clutter and financial burden of toys, but one also to help build the play capacity of each and every family to engage in meaningful, educational experiences together. But I still can’t quite believe that it all happened 🌈

The COVID pandemic only re-emphasised the need for a resource that helped parents create quick, easy and meaningful play experiences inside the home utilising what they had. This revalidated my mission and, I would like to think, that in some small way my humble little book helped families get through the incredibly challenging time 💕.

However, the pandemic has taken its toll, particularly for those of us in Melbourne. It has forced us to face challenges that we thought insurmountable and tap into every ounce of strength we didn’t even know we had. For many of us, we are running on empty, prioritising what little energy we have on keeping our children mentally afloat.

As we look towards opening up over the coming weeks and finding a ‘COVID normal’, I have reflected on how I want this post-lockdown phase to look.

Like everyone (seemingly) in Melbourne, it will include a renovation so I never have to look at these horrible walls again (that is, if we can get timber🥴). But, I want it to also include more quality time, less phone time and a whole lot of rebuilding 🌟

The mental toll for everyone has been mighty tough and I know that as much as it was my kids (and I) that needed RKRP back in 2015, it is also my kids, actually, all of our kids, that will now need so much more of me as we navigate our way back to living 👨‍👩‍👧‍👦🥰

It is for this reason, that I have made the decision to not enter into any more print runs.

It is not with a heavy heart that I make this decision… In fact, it is with a grateful and happy heart that I have been able to experience the last 4 years. What a blast! There is much excitement, optimism and new challenges ahead and I cannot wait to start to experience LIFE again when we finally open up

Of course, I always have books in stock, so I will be selling the remaining copies that I have at a discounted price of $20 (incl. shipping). I’m sure you are all well aware of the looming delays anticipated with shipping at Christmas, so be sure to get in if you are stocking up for Christmas!

💕💕Thankyou to my little community that has supported me on this journey and thank you particularly to those who showed me love, support and friendship in the journey… I have tagged a few of the beautiful people whose support for the book and myself has been invaluable… you really are beautiful people 🌟🌟

So, its not goodbye just yet, but a conscious stepping back over the months to come xx

(Psst: the discount applies to wholesale orders too - available directly or through Trada)

We are all feeling the weight of Lockdown  #5 here…So we have decided to upgrade all orders destined to NSW, Vic and now...
20/07/2021

We are all feeling the weight of Lockdown #5 here…

So we have decided to upgrade all orders destined to NSW, Vic and now SA as well (!) to Express Post.

If you have a friend struggling to manage a lockdown with kids, Real Kids, Real Play provides plenty of ideas using what they have at home.

Add a note of support at checkout and we will be sure to include it within your parcel…

Support a parent and a small business all in one 💕

Our once-a-year sale is ON NOW!A perfect present for mums-to-be, babies and birthdays in COVID times, stock up as stocks...
18/06/2021

Our once-a-year sale is ON NOW!

A perfect present for mums-to-be, babies and birthdays in COVID times, stock up as stocks are strictly limited..

ps.. be sure to enter code EOFY2021 at checkout 💕

My dear Lu, you were ready. I’m not sure we will ever be. My confidant, giver of wisdom, singer of songs, writer of poem...
25/09/2020

My dear Lu, you were ready. I’m not sure we will ever be.
My confidant, giver of wisdom, singer of songs, writer of poems, sharp on the wit and oh so cuddly. Thankyou for teaching me to back myself.
Nothing in these squares can do you justice. The impact you have had on all of our lives will not leave us. We miss you dearly but are comforted to know that you are at peace being reunited with Jack and Bill.
Please give Dad a big hug and keep the others in line! 💕

Giveaway!Described as ‘just like normal milestone cards, only better’…. Seriously Milestone’s Toddler Edition will captu...
27/08/2020

Giveaway!

Described as ‘just like normal milestone cards, only better’…. Seriously Milestone’s Toddler Edition will capture all those **interesting** preschool moments.

We’re so excited to have a set of these hilarious cards available to give to one lucky person, and hey, we will also throw in a copy of Real Kids, Real Play as well.
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To win, simply follow and us, like this post, and let us know your most **interesting** parenting moment. Who knows?? It may even make it to Issy’s next batch of cards 😆
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Any tagged friends or shares get extra entries.
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Winner announced Sunday 30th of August. x

This giveaway is not sponsored, endorsed, administered by or associated with Instagram. Comp opens from 9.00pm Thursday 27th August 2020 to 12.00pm Sunday 30th August 2020 (AEST). Open to Australian residents only. @ Melbourne, Victoria, Australia

We know that this year has been a little different for all parents of little ones, and we have seen sales of our book Re...
23/06/2020

We know that this year has been a little different for all parents of little ones, and we have seen sales of our book Real Kids, Real Play soar… Our humble little book has made the perfect iso-gift for young kids and new parents who have found themselves home more than usual.

Our accountant has had a little whisper in our ear and would love to get a few more sales in before June 30, so here it is, our EOFY sale 🥳

With the easing of restrictions in the second half of 2020 under a cloud (at least here in Victoria), what better time to stock up for birthdays, baby arrivals, new mummas and more.

Just pop in the code EOFY2020 for 20% off orders of Paperbacks, eBook or the COVID pack and 30% off orders of 3 paperbacks or more. That brings it down to $20 per book including shipping 🍾

And, from our family to yours, thank you for your support xx

Sale on from 8pm on Tuesday 23rd June 2020 to 11.59pm on Tuesday 30th June 2020. Offer valid on paperback books, Covid pack and eBooks sold through www.jackandlus.com and www.realkidsrealplay.com.au. Code must be applied to checkout.

02/06/2020
What a rollercoaster we have been on over the last few months. For us, and especially our kids, it has been a journey un...
24/05/2020

What a rollercoaster we have been on over the last few months. For us, and especially our kids, it has been a journey unimaginable even 4 months ago.

Whilst many of us are breathing a sigh of relief as restrictions are eased, life as we know it is still a very long way off. Is it 6 months? a year? a few years? No-one really knows when we will be allowed to give a kiss on the cheek to say hello, embrace in a cuddle without hesitation, go to a concert, travel overseas again, or even enter through the gates of our childrens’ school.

A few weeks ago, I was approached by a wonderful Melbourne mum who has put together such a sweet book to help guide children on this journey, and remind them that this won’t be forever. When I read it to my 6yo, he loved it too, and asked me to read it again.

So, we thought what better opportunity then to team up with a parenting pack; 1 x copy of Real Kids, Real Play and 1 x copy of When the World Went Inside, a beautiful keepsake book to help children navigate these different times.

Whilst this is a limited edition bundle, we hope that the impact both books make will last a lifetime 💕

Happy non-homeschooling day! (the only differentiator between one groundhog day to the next these days) 😆What a miserabl...
08/05/2020

Happy non-homeschooling day! (the only differentiator between one groundhog day to the next these days) 😆

What a miserable day in Melbourne today. If you need a QUICK and EASY activity to entertain the kids, then why not try some peg activities…

Great for fine motor skills (pre-writing skills) and surprisingly engaging.. Little Miss spent an hour doing this this week.

For some extension on the activity, ask your child to arrange them by colour, or, for the more advanced, create a pattern (i.e. red, blue, red blue or even involving a more complicated pattern).

Happy playing xx Ali @ Melbourne, Victoria, Australia

Opening up my emails this one put a smile on my dial!I don’t think I have a visually creative bone in me. In fact, I alm...
03/05/2020

Opening up my emails this one put a smile on my dial!

I don’t think I have a visually creative bone in me. In fact, I almost failed compulsory art at school (true story).

But I knew that I wanted layouts to be simple. To be easy to read.

If an activity cannot be portrayed in an image and a few words, it is too hard in my books.

And, if I am honest, there was a moment that I almost ‘settled’ on a layout because I just couldn’t seem to get it right. But I am glad I kept pushing, kept spending late nights to make it just right.

Because if it wasn’t right, then the book is… well.. pointless…

So thanks so much for noticing Michelle… and happy playing 💕

Only one more day to get your entries in... be sure to enter to win some amazing goodies 💕
16/04/2020

Only one more day to get your entries in... be sure to enter to win some amazing goodies 💕

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Melbourne, VIC

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About Us

Jack and Lu’s was created with a dream of bringing back real childhood where the toys were simpler, the items were fewer and the imaginations were greater.

Jack and Lu’s has set about establishing a range of children’s products with the following criteria:

1. They must must must be able to encourage BIG play, whilst not requiring BIG space. Wherever possible, they should team with everyday items that we already have

2. They encourage the development of gross motor skills and learning and development