Design by JUDE

Design by JUDE www.designbyjude.com

Enquiries: [email protected] Concept Store and Studio at 252 Johnston Street in Fitzroy. www.designbyjude.com

Specialising in clothing and accessories which are designed and made in Melbourne, we create original and unique pieces in unconventional shapes and quirky proportions. JUDE caters to fashion forward individuals of all ages, shapes and sizes. We aim to give our lady ease, comfort and versatility through her wardrobe, while also making a strong style statement. Our garments are made by our talented

Melbourne based makers in limited editions. Our accessories are crafted individually by us in our studio as one of a kind pieces.

THE BEST CUSTOMERS /What a fantastic time we've had at the The Australian Sheep and Wool Show this weekend in Bendigo! T...
19/07/2026

THE BEST CUSTOMERS /
What a fantastic time we've had at the The Australian Sheep and Wool Show this weekend in Bendigo!

Thank you to all the amazing people we've met over the weekend, who have shown so much appreciation for our work and supporting local fashion!

It really is weekend like this which keep my cup full. The genuine generosity and kindness of the people I have met really makes all the hard work worthwhile.

Here are some snaps of wonderful people in their latest Jude pieces!

Xox Jude

18/07/2026

WOOL SHOW STALL TOUR /
Our cosy stall at the The Australian Sheep and Wool Show with all our lush winter layers!

Visit us over the weekend to shop our full AW26 Collection and a curated Sale.

Designer Jude in house to help you with all your styling needs.

HERE AT THE SHEEP SHOW /Here we are! All setup and ready to go at the The Australian Sheep and Wool Show this weekend in...
16/07/2026

HERE AT THE SHEEP SHOW /
Here we are! All setup and ready to go at the The Australian Sheep and Wool Show this weekend in Bendigo!

We have brought along our full AW26 Collection, along with a curated Sale of past season layers.

Visit us at the Noble Pavilion.
Looking forward to see you all soon!

Xox JUDE

16/07/2026

STYLING ETIEN & CHRYSALIS/
The ETIEN Jacket and CHRYSALIS Skirt are both highly transformable pieces in our AW26 Collection. Today we show you how we style them together, to showcase their complementary panelling.

Both pieces have similar extended side panels which can be either buttoned closed to create a tailored shape, or draped open and cowled inwards to create elegant drape.

Discover these pieces, now in store, online and this weekend at the The Australian Sheep and Wool Show !

ORFEO ZIP WIDE LEG PANTS /⁠⁠Introducing our most sculptural and innovative pant this AW26 season! ⁠The Orfeo features zi...
14/07/2026

ORFEO ZIP WIDE LEG PANTS /⁠⁠
Introducing our most sculptural and innovative pant this AW26 season! ⁠

The Orfeo features zip off legs, for versatility to be worn as three quarter shorts.

An artful and structurally intricate pant to last a lifetime in your Jude wardrobe. ⁠

Crafted in a range of fine, textured Japanese Wool and heavy, sculptural denims, the Orfeo is the statement pant to add to your layered winter ensemble.⁠

Now In Store + Online

AUSTRALIAN SHEEP & WOOL SHOW /⁠⁠We are back for our 3rd year at the acclaimed Sheep Show! ⁠The Australian Sheep and Wool...
13/07/2026

AUSTRALIAN SHEEP & WOOL SHOW /⁠

We are back for our 3rd year at the acclaimed Sheep Show! ⁠The Australian Sheep and Wool Show

Visit us to view and shop our collections at the Noble Pavilion, from 17-19 July.⁠

The largest of it's kind in the Southern Hemisphere, the Sheep Show brings together the best in Australian producers and makers, to celebrate this glorious natural fibre.⁠

We will bring with us our latest AW26 Collection, along with a curated past seasons sale.

See you all this weekend!

STEP INTO ARMOUR POPUP /Our Ballarat popup at the The Unicorn Collection with Dearne Mills is up and running!Last night,...
11/07/2026

STEP INTO ARMOUR POPUP /
Our Ballarat popup at the The Unicorn Collection with Dearne Mills is up and running!

Last night, we welcomed the friendly and inspiring Ballarat community into our space for the opening launch. It was such a great chance to meet all the local creatives, show them our work and celebrate local slow fashion and design.

The Step Into Armour popup will be on for 3 months, and we have a series of events and workshops lined up in the space. Stay tuned for more!

Xox JUDE

AW26 CAMPAIGN / FRAMEWORK⁠⁠Scene 1 of our AW26 Rococo Rogue Campaign is titled Framework : The characters are caught in ...
10/07/2026

AW26 CAMPAIGN / FRAMEWORK⁠⁠
Scene 1 of our AW26 Rococo Rogue Campaign is titled Framework : The characters are caught in a rigid structure, representing societal⁠
norms and their own stigmas.⁠

Sharply tailored lines and a monochorome palette bring the softly architectural shapes to life in this scene, captured by a talented team in our Fitzroy studio.⁠

Photography /⁠ bonn | melbourne photographer
Talent /⁠ Alex Stone Stella
Stylist /⁠ Victoria Haslam
Assistant Stylist /⁠ Mitchell Grün
Hmua /⁠ TK BEAUTY 🦋- NAARM MAKEUP ARTIST & CREATIVE
Patternmaking /⁠ 丂ㄒ尺卂ㄒ丨丂 (丂ㄒ乇ᐯ乇几) Ҝ卂ㄥ卂丨ㄒ乙ㄖᎶㄥㄖㄩ
Creative Director + Designer / JUDE

MIKE IN AW26 MASARO /Our Masaro Jacket worn by the impeccably stylish Michael Thomas | UPSTYLE YOUR LIFE ! We have long ...
08/07/2026

MIKE IN AW26 MASARO /
Our Masaro Jacket worn by the impeccably stylish Michael Thomas | UPSTYLE YOUR LIFE ! We have long admired Mike's effortless and unique styling, and he puts his own spin on our Masaro Jacket, worn with the hem panel as a capelet, with a pp of fuschia underneath.

Thank you Mike for bringing a breath of fresh air to modern Australian menswear!

ETIEN LONG COWL JACKET /⁠⁠We introduce the ETIEN Cowl Jacket to our AW26 Collection!⁠⁠A trench style coat which features...
06/07/2026

ETIEN LONG COWL JACKET /⁠

We introduce the ETIEN Cowl Jacket to our AW26 Collection!⁠

A trench style coat which features signature JUDE tailored details, the Etien is crafted to become a wardrobe staple for years to come.⁠

Uniquely tailored side hip panels can be worn draped open or buttoned in, to change the silhouette. An elegant and timeless shape to add to your Jude wardrobe.⁠
​⁠
Made in a very limited edition in Melbourne.⁠

Photography /⁠ bonn | melbourne photographer
Talent / Stella Alex Stone

Address

252 Johnston Street, Fitzroy
Melbourne, VIC
3065

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 11am - 5pm

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