06/09/2025
A New Chapter for ALK: A Little Kindness
We’ve been quiet for a while, but behind the scenes, a new vision has been taking shape.
ALK now stands for A Little Kindness — a brand built on creativity, kindness, and strength. What started as a dream between friends is evolving into something bigger: a lifestyle and label that champions fierce kindness — because kindness isn’t weakness, it’s power.
This is a fresh beginning, and I’m excited to invite you to follow along as A Little Kindness grows into its new form. There’s so much to come — from elevated essentials and statement pieces, to a way of life and the way we live each day, to ideas and stories that encourage us all to lead with kindness, to ourselves and to others.
Thank you to everyone who has been part of this journey so far.
I invite you to follow my journey into this new space as the Founder and Fiercely Kind Creative Director.
Here’s to what’s next. Solid gold. ✨
🖤 Kirstie