General Surf Co

23/10/2026

ladies tees have arrived instore now! The perfect wardrobe edition for all your summer adventures!!

21/10/2026

Summer brunches are filling our calendars and we are in love with the latest arrival from Billabong in two stunning colour ways!

Are you a 🍋 or 🍷 kinda gal??

20/10/2026

Have you been in to check out the newest colour from the Archies After Dark Collection? You don’t want to miss them! Stock is selling fast!

We’ve been keeping a secret!

Meet “Nightshade” from Archies After Dark Collection - Limited Edition!

Instore now ready for the Australian release tomorrow - October 15th ✨

19/10/2026

Elevate your everyday wardrobe with the Side tape Midi Dress, a perfect blend of comfort and effortless style.

Whether you’re heading out for brunch or running errands this versatile midi dress is for you!

Sizes 8 to 16 instore now! ✨

17/10/2026

Dont worry guys! The latest drop didnt miss you! Tees are restocked for your weekend adventures! See you instore this morning to restock your wardrobe! 🙌🏻

15/10/2026

ladies tanks and tees have landed instore today ready for you to chase the sun over the weekend!

See you from 9AM tomorrow to get your weekend wardrobe sorted! 🌞

14/10/2026

We’ve been keeping a secret!

Meet “Nightshade” from Archies After Dark Collection - Limited Edition!

Instore now ready for the Australian release tomorrow - October 15th ✨

12/10/2026

Spotlight on PETA & JAIN |

The LILU 🤎

MINIMAL IN DESIGN AND EFFORTLESS IN STYLE, THE LILU BAG IS MADE TO COMPLEMENT EVERY OUTFIT. ITS CLEAN SILHOUETTE AND COMPACT SHAPE MAKE IT THE PERFECT GO-TO FOR DAILY WEAR, FROM COFFEE DATES TO DINNER PLANS. A TIMELESS STAPLE THAT DOES MORE WITH LESS.

Instore Now!

09/10/2026

Our wall has been restocked!

Footy Shorts ✅
Caps & hats ✅
Shirts ✅

Head instore before they are gone once again!
You’ll find the range under the Ringers flag instore! 🤠

09/10/2026

You have been loving our Levis Sale so we thought we would extend it a little longer!

25% OFF Mens Levis! Instore now!


We’re throwing back to the bold styles of the ‘90s with our 568™ Loose Straight jeans. As the name suggests, these casual jeans are slouchy and loose all the way down to the stacked ankle, giving off just the right amount of attitude.

A baggy silhouette that draws inspiration from ‘90s styles!