17/02/2023
Dearest ENDIMALS fam,
〰️ I will be closing up ENDIMALS or, at the very least taking an indefinite break, due to lack of capacity to give it the energy + love I’d like to.
It is with great sadness, and gratitude that I’ll be laying this project to rest, alongside the heap of associated creative ideas I never had the time to execute 💚
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As a fashion label attempting to embody regenerative principles, ethics, slow fashion and mostly importantly 𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘯𝘰𝘯𝘩𝘶𝘮𝘢𝘯 𝘢𝘯𝘪𝘮𝘢𝘭𝘴, in an industry that profits off exploitation, scarcity + unnecessary growth, there have been quite a few obstacles faced, all of which have led to learning.
𝗘𝗡𝗗𝗜𝗠𝗔𝗟𝗦 was always about change, not profit, and irrespective of however small those changes and their ripple effects have been; throughout this whole journey I am most grateful for the community I’ve gained.
A humungous thank you to the many humans who’ve been there from inception, who've shown support throughout the last couple years, who I’ve collaborated with, who I’ve met at market stalls/other events + who I’ve even bumped onto in the street wearing ENDIMALS 💚
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Ultimately, embodying the ethos behind the clothing, of regeneration + making change, in my own life means letting go of things that feel stagnant, and devoting my limited energy to work that encapsulates my 𝘦𝘮𝘦𝘳𝘨𝘪𝘯𝘨, 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘱𝘢𝘳𝘢𝘥𝘪𝘨𝘮𝘴 𝘰𝘧 𝘤𝘩𝘢𝘯𝘨𝘦 and that makes me feel most 𝙖𝙡𝙞𝙫𝙚, 𝙖𝙡𝙞𝙜𝙣𝙚𝙙 + 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚.
Should you wish to grab any of our last merch, we will be hosting our 𝘃𝗲𝗿𝘆 𝗹𝗮𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗮𝗹𝗹 at the Sydney Vegan Market this Sunday, which will also be celebrating 𝙥𝙧𝙞𝙙𝙚 with a q***r fashion parade + more 🏳️🌈
✨✨ From now, until close on the 5th March, everything will be store-wide 𝟯𝟬% 𝗼𝗳𝗳, including the online store where newer designs will be uploaded onto this coming week ✨✨
www.endimals.com
Love,
Lou Qiu - Founder of ENDIMALS
