Melissa Gouw Designs

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Melissa Gouw Designs Bright & fun designs with a purpose
🌻 Custom branding & logos
🌻 Easy to use social templates
🌻 Hand drawn type & illustrations
🌻

Graphic Designer & Typographer based in Perth, Western Australia.

If your business has changed but your branding hasn’t, eventually people notice the gap.Maybe you’ve increased your pric...
12/10/2026

If your business has changed but your branding hasn’t, eventually people notice the gap.

Maybe you’ve increased your prices, expanded your services, built a team or started going after much bigger clients – but you’re still showing up with the
identity you made when you were figuring everything out.

That branding did its job. It got you here.

But what got you here doesn’t always represent where you’re going next.

——

Perth brand designer, business rebrand, branding for established businesses, brand identity design, strategic branding

A taste of Kiwi summer, right here in Perth 🍦☀️Say hello to Beau’s real fruit ice cream – created for Kiwi couple Kieran...
06/10/2026

A taste of Kiwi summer, right here in Perth 🍦☀️

Say hello to Beau’s real fruit ice cream – created for Kiwi couple Kieran and Brooke, and named after their little boy, Beau 🥹

Think real fruit, summer days, a little nostalgia for home and a whole lot of colour.

From the swirly logo inspired by the way real fruit ice cream is made, to the bright summer palette and custom illustrations featuring fruit, jandals and pōhutukawa – every little detail was created to make Beau’s feel fun, relaxed and unmistakably New Zealand. 🩴🌺

Thank you Kieran and Brooke for choosing to work with me on this project, and for bringing a taste of home a little closer. Safe to say this one was an absolute joy to create! 🥝

If you ever find yourself north of the river in the Eglinton area, keep an eye out for their teal van and grab yourself an ice cream or a coffee!

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Perth brand designer, brand identity design, food branding Perth, ice cream branding, illustrated branding, Kiwi-inspired branding, hospitality branding, logo design Perth

25/09/2026

Thoughts and referrals appreciated during this incredibly normal time. 🤍

Your favourite Perth brand designer thanks you for your support. x

One brand designer.One greeting card business.10+ years’ worth of things I’ve made.A concerning amount of stationery.My ...
18/09/2026

One brand designer.

One greeting card business.

10+ years’ worth of things I’ve made.

A concerning amount of stationery.

My emotional support matcha.

And, naturally, the The Oodie™ made an appearance.

I wanted these photos to feel less like “professional woman sits at laptop and smiles” and more like a fairly accurate representation of my very colourful, slightly chaotic creative brain.

Safe to say, Novi understood the assignment.

So here’s a small selection because I look cute, my work looks cute, and both MEL | PERTH BRAND STRATEGIST & CREATIVE DIRECTOR and Mel. | Perth Greeting Cards & Prints deserve their moment.

Anyway, that’s enough photos of my face for one post.

Consider this your warning that these photos will be appearing on my feed for the foreseeable future. ✨

📸 Novi Bradbury
📍 Henri Studios

115+ social assets. 4 months of campaign creative. 2 locations. And a whole lot of running 🏃🏽‍♀️ Here’s a little look at...
02/09/2026

115+ social assets.
4 months of campaign creative.
2 locations.
And a whole lot of running 🏃🏽‍♀️

Here’s a little look at some of the work I created for the 2026 Chevron City to Surf for genU.

Working in collaboration with Studio22, I brought their campaign direction to life across statics, carousels, course maps, and billboard for both Perth and Karratha.

The creative evolved throughout the campaign – from joining the movement, to pricing and registration pushes, and finally getting everyone to the start line.

It’s pretty wild seeing four months of work all together like this (and yes, I only realised how much there was when I actually counted it 😂)

Swipe through to see some of be campaign 👉🏽

Campaign Strategy & Creative Direction by Studio22 | Digital Marketing Agency Perth
Visual Design & Creative Ex*****on by Melissa Gouw Designs
Participant Photography by Perth Event Photography

Big thanks to Leigh & the team at Studio22 for having me onboard this campaign. It’s been a fun one to bring to life! 🧡

——

Your brand should feel unmistakably like YOU. For Novi Bradbury that meant creating an identity as colourful, welcoming,...
10/08/2026

Your brand should feel unmistakably like YOU.

For Novi Bradbury that meant creating an identity as colourful, welcoming, and full of personality as the woman behind the camera 💖

Swipe through the case file to see how we transformed Novi’s ideas into a brand that genuinely represents who she is - and gives her the confidence and flexibility to carry it across her business.

Does your branding still represent the business, and the person, you’ve grown into?

If it no longer feels like you, let’s create one that does ✨

——

Perth brand designer, photographer rebrand, colourful brand identity, inclusive branding, personal brand design, logo design, visual identity, creative direction, Australian graphic designer

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Northbridge, WA

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