Lippa is a Hair Accessory store whose page features engaging with customers and sharing the latest hairstyle designs. The content is highly relevant for its target audience: hairpins, claws, headbands, wigs, tiaras, barrettes, clips, wreaths and extensions, each with a link. The page prioritizes the things it knows users care about most when visiting Facebook: discounts, giveaways and tut
orials. Not only that, it’s constantly putting out relatable and compelling visual content that gets high levels of engagement from its fans. For example, it partners with a vast collection of influencers who represent its customer base and presents its new products in time for the upcoming season.
