19/10/2026
✨️THIS IS NOT A GOODBYE - IT'S MORE OF A SEE YOU ROUND KIDS✨️
Five years ago, I was running a crystal business and had an idea: what if there was a shop that brought a bit more whimsy and magic into the world?
I NEVER imagined Soul Collective would become what it did. Something that started as an idea became a physical place filled with creatives, beautiful humans, questionable (but hilarious) conversations and more magic than I could ever have imagined. SC has been emulated so many times now and still is to this day.
But somewhere along the way, there just wasn’t any time left in my life for whimsy anymore. To the humans who own a business, you already know: juggling a business, usually another job, life and approximately 47,000 other things is no joke. Then throw in some pretty enormous life events and an organ removal for good measure, and eventually your body and brain start sending you some fairly unsubtle emails. You have to know when to call it, right?
So, after a lot of thought, tears and conversations, I made the decision to walk away from my creation - Soul Collective. I did not make this choice lightly. But ultimately I chose myself. And will continue to do so.
And you guys were the best part of it. So THANK YOU. For every laugh. Every conversation. Every “I just came in for one thing” that somehow resulted in a bag full of crystals (lol). Thank you for trusting me, supporting me and believing in me. I have made life long friends at Soul Collective
You all f-ing ROCK. I have so much love for you.
Amanda will now be taking the reins of Soul Collective. I genuinely wish her all the luck, love and magic in the world as she takes it into its next chapter.
As for me? I’m not disappearing. I’m just stepping away to find my whimsy again ✨️ There will travel, good food, family and finding my creativity again with my project The Morrigan Society
But one thing is for sure I will always be around Soul Collective shopping at my favourite store.
But for now...Peace out. Support local. Be kind. And please, for the love of all things magical, keep being gloriously weird.
Alyssa ✌️✨️❤️