18/03/2025
MARCH 2025
JAPANESE TEA JOURNEY
Our tea journey begins with a deep appreciation for the roots of Japanese tea culture. We start from the foundation—understanding sencha, how it is grown and harvested, and discovering which regions of Japan produce the most sought-after flavors.
The unique characteristics of different tea cultivars reveal the depth of umami, while the transformation of tencha into matcha highlights the value of the first harvest, where the most prized leaves are hand-picked in a labor-intensive process.
Guided by Akiko-san, an artisanal tea curator in Tokyo, we were introduced to small, family-owned tea farms across Japan.
One of the most memorable moments was our visit to Ishikawa Farm, a three-generation tea farm in Toyota City, Aichi Prefecture. The Ishikawa family welcomed us with warmth, inviting us to experience a formal tea ceremony using their own organic ceremonial matcha. Walking through their lush sencha fields, we learned about their pioneering approach to organic farming, using plant-based and fish-derived fertilizers to nurture their tea plants.
It is a true honor to bring these carefully cultivated teas directly from Japan’s dedicated tea farmers to our store, allowing each sip to carry the essence of their craftsmanship, tradition, and deep respect for the land.