16/07/2026
Most people think sourcing merch is about finding products.
It is actually about making decisions.
The right merch is not chosen because it is trendy, cheap, or available at the last minute.
It is chosen because it serves a purpose.
That means:
• choosing practical products
• aligning them with the brand properly
• thinking about how they will be used in the real world
• and making sure they do not end up forgotten or unused
The best merch decisions are often the ones nobody notices being made.
But they are the reason some products get kept, while others get left behind.
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