19/08/2025
One Year Ago (part one)
A year ago we launched Boho Flo, after battling Florence's eczema flare-up ups and researching that certain fabrics can increase worsen flares, I realised a lot more of the affordable clothes out there for kids were made from plastics.
There's a lot of children's brands out there, but little I found that were affordable, or just plain and not very exciting.
Those that were fashionable and stylish edged towards more styles I didn't feel comfortable dressing Florence in.
I was stuck and bored in my previous job, and having a fashion background and having worked for channel nine and a stylish in my 20's I went all in with Boho.