23/05/2026
This is definitely not a post we ever imagined we’d be writing.
With heavy hearts, and after a lot of reflection behind the scenes, Jodie and I have made the difficult decision to sell Tide & Tulle.
What started as an idea between two women with a love for fashion, creativity and community quickly became something we poured our hearts into. From the fittings, the events, the pop-ups, the late nights, the laughs, the stress and the excitement, Tide & Tulle became so much more than just a business to us.
With changing life commitments behind the scenes, we’ve come to the difficult realisation that stepping away is the right decision for this season of our lives.
Tide & Tulle will be sold as a complete business opportunity, including the website, full shop fit out, all current designer dress and suit stock, along with the upstairs mezzanine space, which is currently home to Moments by Ash Photography each week. Ash has become such a beautiful part of the Tide & Tulle space, and we would genuinely love to see her continue there moving forward 🤍
Our permanent jewellery side of the business will not be included in the sale, as we’ll still continue offering this through monthly markets and pop-up events.
We are incredibly proud of what we created in these last 2 years and we’re deeply grateful to every single person who supported us along the way whether you hired a dress, attended an event, shared our posts, collaborated with us or simply cheered us on from the sidelines. While this decision is emotional (we couldn’t get in front of a camera to share this news), we’re excited to see where Tide & Tulle could go next with the right new owner behind it.
To all of the beautiful people in our Lenders Program, please don’t panick! We will be in contact with you over the coming months when we know more 🫶🏼
For serious business enquiries, please feel free to contact us directly on Instagram.
Big Love,
Vanessa & Jodie ✨
