5am:RUN

5am:RUN Premium technical outerwear for trail & ultra running. Built for 5am starts. Media ▶️ We also look thoroughly into each manufacturer.

Straight off the starting blocks we wanted to create something SPECIAL, FRESH, UNIQUE, INNOVATIVE – a sportswear label like no other. A range of premium quality technical designs that really speaks to the athlete. A garment range that will not only hold up to the harsh elements of the Australian and New Zealand climate but also to look good, feel amazing and is extremely versatile to adapt to almo

st any sporting scene. As a boutique sportswear brand based out of a city that is known to display four seasons in a day, we fully understand the constant change in weather conditions and therefore, training conditions. So why can’t we conveniently change our active wear on the go to adjust to the environmental setting, on top of providing the maximum level of comfort, style and efficiency. At 5am:RUN we pride ourselves on providing the best range of sporting apparel to a very sporting culture. We’ve analysed the market and strongly believe that we stand out of an already competitive market through our superior design and workmanship that goes into each of our products – right down to the finest detail. Whether it's as complex as a 2-in-1 puffer vest windbreaker or as simple as a casual tee, we'll always go above and beyond in researching the best fabrics for each product. These manufacturers must have extensive knowledge and multiple years of experience in that particular garment, run a clean factory, be easy to communicate with, pass all prototypes and have a high ethical standard for their workers - even if it means paying more for our products.

Stoked to be attending another incredible North-Vic Backyard Ultras event, with 5am:RUN heading to GV Last One Standing ...
02/09/2026

Stoked to be attending another incredible North-Vic Backyard Ultras event, with 5am:RUN heading to GV Last One Standing in Shepparton from 12 September.

We’ll have 5am:RUN apparel available with some massive event-only savings. You’re welcome to try on any design, check the fit and have a chat before deciding.

I’ll also have the production gear with me, capturing the runners, crews and the moments that make a Backyard what it is.

Whether you’re running, crewing or coming along to watch, stop by and say g'day.

31/08/2026

I’m forever testing gear, settings and grading when I’m not shooting for businesses.

A lot of those little experiments end up in a growing archive of clips that I can pull from every now and then.

Alongside my business media work, I’m also planning to start making some of that graded footage available really affordably, including ProRes exports where needed, so other businesses and creators can put it to use too.

I get a bit of a kick out of seeing good footage find a home somewhere, especially when the alternative is AI slop or another generic phone clip 😄

Frame grab from one of those tests.
Sirui 75mm T1.2, punched in.

26/08/2026
21/08/2026
07/08/2026

Awesome tip Peak Endurance Coaching 🤯

Spotted another 👻 in the wild!

27/07/2026

Cold air. Strong winds. No guarantee the weather will stay the same.

The GHOST Multiseason UltraLite Windbreaker is made for unpredictable conditions — lightweight enough to keep moving, protective enough to take the edge off exposed mornings.

For the runners who head out anyway.

👉 https://tinyurl.com/bdd83nec

11/07/2026

Some mornings test your commitment before the run even begins.

The wind. The cold. The frost underfoot.

The GHOST Multiseason UltraLite Windbreaker is designed for the days when conditions are less than inviting — lightweight, protective and easy to move in from the first kilometre to the last.

Run through it.

02/07/2026

Marketing should work like this.

Not one post.
Not one ad.
Not one video.

The strongest brands feel consistent across the whole experience — content, ads, email, website, follow-up and every touchpoint in between.

That’s what we focus on at 5am:RUN Media.

Start with the self-audit:
https://5amrun.com.au/media/marketing-audit

Make Them Feel It.

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Melbourne
Pyalong, VIC
3000

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