My Childe

28/10/2021

Exciting news ... WE'RE HIRING 🙌

As a direct-to-consumer brand, our digital community is an important part of our every day - and we've got an exciting opportunity at the moment for a Digital Growth Co-ordinator to help us bring our brand experience to life 🥰

Passionate about this space? (Or know someone who is?). Hit the link below and apply today!

https://bit.ly/3vQIiDH

24/09/2021

"The most sustainable way is to not make things. The second most sustainable way is to make something very useful, to solve a problem that hasn't been solved." - Thomas Sigsgaard⁠
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👏 We 👏 couldn't 👏 agree 👏 more 👏 ⁠
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We don't believe in just making stuff for the sake of it, but we also couldn't believe someone hadn't sorted out the plastics problem for parents already. So, we're doing it ourselves - by designing out plastic and waste in kid's essentials we're not passing on the problem. ⁠
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We're solving this one for you.⁠
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24/09/2021

Have you joined our yet? Our awesome community group is now live and we want to meet you!

Find us at 'The Zero Project' and get to know our team, and the other cool people who make up our village.

See you there! 🙈

16/09/2021

No ZERO nappies were harmed (or used) in the making of this photo.

Credit: Thomas Mailaender for NYC Magazine

10/09/2021

Are you following ZERO on Instagram?

Head to our account .bymychilde (www.instagram.com/zero.bymychilde/) and be the first to see our awesome new product range, meet others in the ZERO community and be part of the journey towards a better future.

09/09/2021

Introducing ZERO - the debut product range from My Childe.

ZERO bring you the world's only range of 100% plastic-free disposable nappies and wipes.

Our products:

🥊 Contain zero plastic, so they …
🥊 Don't create microplastics
🥊 Are radically sustainable
🥊 Look good. Like, really good

Why are we taking on plastic? It's a huge problem, for a start, and one we assumed the big brands would be all over. Turns out we were wrong - there wasn't a single brand out there making 100% plastic-free disposables, and with the climate stakes already so high we didn't think we could risk waiting around for someone else to make the change for us.

This is only the beginning - our first products are in the works, and we’re not stopping there.

Make sure you follow along over at The Zero Store, and on instagram at instagram.com/zero.bymychilde, to join us on the journey (and be the first to try our awesome products!).

07/09/2021

Something huge is happening over on My Childe's Instagram feed (instagram.com/my.childe/). Follow along so that you don't miss tomorrow's big reveal!

02/09/2021

Starting the day right thanks to this awesome duo, capture don film by Shawn Heinrichs of SeaLegacy.

01/09/2021

‘First day of spring’ energy

31/08/2021

“I want to democratise eco-consumerism. The cost of the problem should not be passed onto the customer - that's when we will see real change.” - Georgina Carberry⁠

Learn more about the origin of and our journey so far.

My Childe's on a mission to solve the single-use plastics problem for parents. “I want to democratise eco-consumerism. The cost of the problem should not be passed onto the customer.” - Georgina Carberry.

29/08/2021

Launching into a new week by channelling these high-flying dolphins - captured by in WA’s (via )

27/08/2021

Next on our list of plastic-free changemakers is Pearl Chan, founder of Resparkle and the inspiring mind behind the ‘It Only Takes a Minute’ initiative.

Resparkle is a chic, non-toxic cleaning brand of reusable bottles made of glass and silicon, paired with powdered refill sachets that are entirely compostable (they believe in more plants and less plastic).

This plastic-free changemaker didn't stop there. Riding the success of Resparkle and a desire to do more, Pearl launched the 'It Only Takes A Minute' initiative - a pledge to reduce plastic consumption, supported by the likes of and , to reduce plastic every day.

“The movement was not to scaremonger but rather very plainly and simply deliver the confronting one tonne a minute problem.”

The 'It Only Takes A Minute' movement saw over 900 people pledge within a short span of 20 days. Chan's follow-up movement to combat the plastic problem, Lids4Planter, is showing the same momentum. This recycling project asks you to donate plastic lids to be given a new life as planter pots.

“The future lies in each of us and it gives me so much hope that people are proactively wanting to do their bit.”

Know any other ? Tag them in the comments below!