Thread The Word

Thread The Word Beautifully bespoke blankets — as unique as your little one. Handcrafted with love in Melbourne.
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𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝟭𝟬𝟬% 𝗰𝗼𝘁𝘁𝗼𝗻 𝗯𝗹𝗮𝗻𝗸𝗲𝘁𝘀
-Designed and produced in Australia
-Custom made to order
-Dispatched within 7 days
-Free shipping worldwide

🎂 Five years of stitching names into blankets 🎂Five years ago Thread the Word was an idea, and a lot of hope. Since then...
26/08/2026

🎂 Five years of stitching names into blankets 🎂

Five years ago Thread the Word was an idea, and a lot of hope.

Since then we've wrapped thousands of little ones (and not-so-little ones) in blankets made just for them - first names, nicknames, middle names nobody else was allowed to know about 🥰

So you get A FREE UPGRADE on every size, all week:

• Bassinet for the price of a Newborn
• Cot for the price of a Bassinet
• Throw for the price of a Cot
• Adult for the price of a Throw
• Single for the price of an Adult

Thank you for five years, here's to the next ❤️

🔗 Shop the birthday upgrade - www.threadtheword.com

Possibly our favourite way to show just how BIG our blankets actually can be 💜🤍Asees and Rubaab, completely wrapped up i...
26/08/2026

Possibly our favourite way to show just how BIG our blankets actually can be 💜🤍

Asees and Rubaab, completely wrapped up in theirs - with enough blanket left over to cover half the living room.

Thank you .r.j for sending us this one 🥹

We’ve had some lovely messages over the years, but this one got us 🥹“One of your ads is how we came up with Mabel’s name...
24/08/2026

We’ve had some lovely messages over the years, but this one got us 🥹

“One of your ads is how we came up with Mabel’s name actually.”

And now here she is! One month old and lying on her very own Mabel blanket. 🌸

There’s something a little bit mad and very lovely about knowing that somewhere along the way, a photo or video we put out into the world helped give a tiny person her name.

And now that same name is knitted into something she’ll hopefully have for years.

Hello, little Mabel. 🤍

We’re very happy to have played the smallest part in your story.

Can you help us reunite this with its owner? 🧵💙One of our personalised blankets - with the name Christian - was found la...
18/08/2026

Can you help us reunite this with its owner? 🧵💙

One of our personalised blankets - with the name Christian - was found last Thursday in Georges Hall, Sydney (NSW 2198).

Somewhere out there is a little one missing their favourite blanket, and we'd love to get it back to them.

If this is yours, or you recognise the name and know the family, please drop us a message or tag someone who might 🤍

Let's get Christian's blanket home - please share to spread the word!

Some blankets mean a little bit more than keeping you warm ❤️On 6 August, we were lucky enough to be a tiny part of some...
16/08/2026

Some blankets mean a little bit more than keeping you warm ❤️

On 6 August, we were lucky enough to be a tiny part of something really special at Marvel Stadium: 's Underdogs.

Underdogs is about kids who, for one reason or another, haven’t always felt picked. Kids who’ve been left out, had a hard time, or just needed a day where they got to feel like the most important person in the room.

And that’s exactly what they gave them.

A day completely about them.

We made each of the kids their own blanket, with UNDERDOG knitted across it and their name underneath, and popped them into their gift bags.

At the time, we just hoped they’d like them, then a couple of messages landed in our inbox.

Jax’s mum Leah told us he’s slept with his every single night since, and that it made him feel “so special.”

And Kate sent us these beautiful photos of Charlotte wrapped up in hers too letting everybody know, "tonight has forever changed her, it's shown her what real kindness and what an inclusive world should look like".

Safe to say there's been a fair few tears shed in the office.

To every Underdog: we hope you never forget that you were picked 🫶

Afterpay Day is here 🧵For anyone who's been eyeing one of our personalised knits - now's the time!• 20% off sitewide, Au...
12/08/2026

Afterpay Day is here 🧵

For anyone who's been eyeing one of our personalised knits - now's the time!

• 20% off sitewide, August 12–16.
• Use code AFTERPAY at checkout.

Whether it's a name blanket that becomes the one they can't sleep without, a gingham piece for the nursery, or a gift for a little one on the way - pay it your way and save 20% while you're at it.

(Personalised, made to last, and now a little kinder on the wallet ❤️)

Head to https://www.threadtheword.com.au before it ends Saturday!

10/08/2026

It's the details that make the difference, so here's 4 things from our Mini Threads we're a little obsessed with 👇

1. The frills - a soft ruffle at the shoulder that makes a simple cardigan something special.

2. Functional buttons - because dressing a wriggling toddler is hard enough without a fight.

3. The cable knit - we just love that classic twisted texture.

4. Colour-matched buttons - the detail you don't notice at first, but love once you do.

What's yours? ❤️

29/07/2026

Annie and Amy here 👋🏼

Here's a few of our more unusual colour pairings that have come through the last few weeks:

🧶 Rust + sea mist 🌊
🌭 Mustard + eggshell 🥚
🌿 Mint + rose 🌹
🍋‍🟩 Lime + white 🤍

Picking the colours is honestly half the fun of it, so go wild 🎨

Let us know what colour combos you'd like to see next!

27/07/2026

Still waiting on someone to invent the self-tucking blanket.

Until then, Leon's best mate is on bedtime duty 🦁

Ridiculously cute, and the best proof our blankets are so cosy that not even a lion can stir your little one 💤

23/07/2026

Let's talk about colour 🎨

Picking four shades sounds simple, but it reeeeally isn't.

We wanted a palette that works together, and still looks lovely in three years' time when it's been handed down to a little sibling.

Eggshell, a soft off-white with just enough warmth to sit against any skin tone.
Oat, creamy and earthy, borrowed from natural textures.
Pastel Pink, gentle and dream-like.
And Mauve, a dusty plum-pink with real depth.

All four on the Cable Frill Knit Cardigan.

Soft knit body, ruffled shoulders and a fine cable trim - what do you think? X

Address

Reservoir, VIC

Telephone

+611300086238

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