Thread The Word

Thread The Word Beautifully bespoke blankets — as unique as your little one. Handcrafted with love in Melbourne.
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𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝟭𝟬𝟬% 𝗰𝗼𝘁𝘁𝗼𝗻 𝗯𝗹𝗮𝗻𝗸𝗲𝘁𝘀
-Designed and produced in Australia
-Custom made to order
-Dispatched within 7 days
-Free shipping worldwide

🤍 WIN The Ultimate Baby Essentials Bundle 🤍We’ve teamed up with some of our favourite baby brands to create a giveaway p...
28/05/2026

🤍 WIN The Ultimate Baby Essentials Bundle 🤍

We’ve teamed up with some of our favourite baby brands to create a giveaway packed with goodies for new and expecting parents ✨

2 lucky winners will each receive a bundle including:

🧺 A personalised cot blanket from Thread The Word
🍼 A $100 Haakaa gift card
👶 An Earlybirds newborn clothing prize pack
💛 A CMC Gold newborn prize pack

(This is the kind of giveaway that would’ve made sleep-deprived 3am-us all emotional 🥹)

✨ HOW TO ENTER ✨

• Follow all participating accounts



goldcmc

• Enter via the link in bio
• Tag a fellow mum (or mum-to-be) in the comments for a bonus entry

Giveaway runs:
28th May - 31st May

*Open to Australian & New Zealand residents only.*

Good luck everyone!

⭐ Australian Made Week - Let’s Celebrate ⭐Made Here, built with Passion and backed by Australians Like You.There was a t...
22/05/2026

⭐ Australian Made Week - Let’s Celebrate ⭐

Made Here, built with Passion and backed by Australians Like You.

There was a time when skilled manufacturing was everywhere in Australia.

Today, many of those skills are becoming harder and harder to find.

At Thread The Word, we’re proud to be helping keep those skills alive.

We train local people, create local jobs, and continue investing in Australian manufacturing because we believe making things here still matters.

Over the years, we’ve poured our savings, our hearts, our sweat, and countless late nights, early mornings, weekends, and years of hard work into building our business, our team, and our production here in Australia.

Not because it’s the easy path.

Because we believe Australian-made products, Australian craftsmanship, and Australian jobs are worth preserving.

Every blanket we knit in Melbourne is more than personalised cotton.

It represents local families, skilled hands, traditional craftsmanship, and a commitment to keeping manufacturing alive in Australia.

And none of this would be possible without you.

To every customer who has chosen to support us - thank you.

Thank you for backing Australian manufacturing.
Thank you for supporting local jobs and local families.

Thank you for helping preserve skills that were once abundant in this country and are now becoming increasingly rare.

Thank you for believing in thoughtfully made products created right here at home.

Your support means more than you know 💚💛

Thank you, Australia,
Peter, Annie & The Thread The Word Team

🇺🇸 Memorial Day Sale is here 🤍For the next 7 days, enjoy 20% OFF all personalised blankets with code: MEMORIALFrom cozy ...
19/05/2026

🇺🇸 Memorial Day Sale is here 🤍

For the next 7 days, enjoy 20% OFF all personalised blankets with code: MEMORIAL

From cozy cot blankets to keepsakes they’ll drag around the house for the next 4 years!

✨ Personalised with their name
✨ Proudly made in the USA
✨ Soft, snuggly, and made to last

Sale ends May 25.

Shop now and create something they’ll keep forever 💙❤️

(USA only, everybody else - you still have our Blanket May-nia deal going on!)

Blanket May-nia officially starts today!20% OFF all personalised blankets with code: MAYNIA ❤️The perfect excuse to fina...
14/05/2026

Blanket May-nia officially starts today!

20% OFF all personalised blankets with code: MAYNIA ❤️

The perfect excuse to finally order the blanket you’ve had sitting in your tabs for 3 weeks 👀

Head to www.threadtheword.com.au to shop your favourites before the popular colours and styles disappear 💫

❤️ IT'S WIN IT WEDNESDAY TIME ❤️⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣For your chance to win one of two beautiful (and unbeatably snuggly) blanket...
13/05/2026

❤️ IT'S WIN IT WEDNESDAY TIME ❤️⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
For your chance to win one of two beautiful (and unbeatably snuggly) blankets...⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
- Follow us⁣⁣⁣⁣⁣⁣
- Like this post⁣⁣⁣⁣⁣⁣
- Tell us in the comments about an Olivia or Oliver you know⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
And the winner will be announced on Sunday!! Xx⁣⁣

11/05/2026

Now that's what we call a snuggle bunny 🐰

Wrapped up in our classic cosy combo of latte and eggshell, little Fallon is all set for snuggles with his cuddly buddies by his side 💤

With his name lovingly woven into his blanket, this sweet trio is giving us all the heartwarming feels 💖

(Featuring content created by - gifted collaboration )

Pink's beens a popular choice this Autumn - we can't possibly imagine why 👀From custom cuddly blankets to (very, very bi...
05/05/2026

Pink's beens a popular choice this Autumn - we can't possibly imagine why 👀

From custom cuddly blankets to (very, very big) bows, there's something about pink that makes accessorising way more fun 🎀

Anyway, we should get going because Haisley is sleepy 💤

📸: .langdon

Happy three months, Thomas!Judging by that serene expression, you're feeling zen in the moment.I mean, just look at how ...
04/05/2026

Happy three months, Thomas!

Judging by that serene expression, you're feeling zen in the moment.

I mean, just look at how adorable he is with his signature named design blanket. It's perfect for snuggling and capturing these precious moments.

The best part? Our blankets come in some pretty fun colours too ❤️

By their side, whatever their size 👶🏼Add the finishing touches with a blanket as unique as they are. With a wide range o...
30/04/2026

By their side, whatever their size 👶🏼

Add the finishing touches with a blanket as unique as they are. With a wide range of beautiful warm tones to choose from, there's a blanket for every room 🧶

Hartlen has picked out one of our favourite combos, rust and eggshell, with a gorgeous 'PT Serif Bold' font 🥚

Thank you, , for sharing this cute photo with us! 📷

Trends may come and go, but sage is here to stay. Just look how pretty the pairing is with our eggshell too 🌸We carefull...
27/04/2026

Trends may come and go, but sage is here to stay. Just look how pretty the pairing is with our eggshell too 🌸

We carefully curate our materials, ensuring our colours complement each other and every blanket we handcraft looks as gorgeous as can be. We must say we haven't made a combo we didn't love 🧶

📷

Address

Reservoir, VIC

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