FLATOUTbear

09/08/2026

Our favourite part of Reed Gift Fairs? Watching you feel the softness of our 100% Australian sheepskin 🐑 Experience it on Day 2 🥰📍 Stand H36

08/08/2026

Gorgeous stand where sheepskin becomes so much more 🐑 Thank you, , .. we absolutely love it!! 🐑🐻

08/08/2026

Discover how sheepskin becomes so much more 🐑 Designed by FIELDROOM, with wooden pieces from Market Stall Co: Retail Displays for Purchase and Event Hire.

📍STAND H36 | Reed Gift Fairs

06/08/2026

Bear-y precious 🤎 Heading off to Reed Gift Fairs Melbourne Reed Gift Fairs , see you there! 👭

05/08/2026

A bear-y special for a bear-y special milestone 🐻✨

Meet Sparkle, made especially to celebrate our 25th birthday 🎉

Sparkle is our little thank you to the families who shared their stories and made our 'bear-y well-loved' book possible.

Thank you for being part of the flatoutbear family 🤎

04/08/2026

Twenty-five years... who would've thought? 🎉

We thought we'd answer some questions and share a few stories behind

Thank you for being part of this amazing journey 🥹👭

31/07/2026

🥳 Happy 25th Birthday, 🎈

31/07/2026

From our very first to thousands of much-loved flat bears around the world, it's time to celebrate an incredible milestone. 💃🏼

Let's all sing... 🎶 Happy 25th Birthday 🥳🎈

Celebrate 25 years with us and read the story of our journey.

Twenty-five years. It’s hard to believe we’ve been making flat bears for a quarter of a century. When we started FLATOUTbear, we never imagined that 25 years later we would be sitting here, looking back with grateful hearts on a journey that has taken us far beyond anything we ever dreamed. The ...

31/07/2026

See us at Reed Gift Fairs Melbourne, taking place at MCEC Melbourne from 8-12 August. Visit our stand to discover our full collection.

Register now for free - Trade only

29/07/2026

Both 13 years old and still inseparable 👧🏻🐻

Meet Caitlyn and Teddy.

Teddy was given to Caitlyn by her parents the day she was born and from that moment on, they were rarely apart.

He has tagged along on shopping trips with Mum, visits to family and friends, adventures at the park, and, most importantly every bedtime. Caitlyn simply couldn't fall asleep without Teddy by her side.

If Teddy was ever left behind, the car would turn around, even if they were hours away.

When Caitlyn went in for surgery, she was only allowed to bring one comfort item. Without hesitation, she chose Teddy 🤎

We make the flat bears, but Caitlyn gave one flat bear a childhood story.

🎉 We can't wait to share our little book of well-loved flat teddies, featuring some of the most treasured owned by children around the world, in celebration of our 25th birthday next month.