In 1997, Prime opened its doors for the first time on Barkly Street in St. It was to create a store where people can find classic brands that were not afraid to push the boundary of style and surpass the lifespan of a trend. Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. From the sale of its very first polo, Prime has grow
n to become a Melbourne landmark for the style-savvy or for those after a relaxed shopping experience in high quality streetwear. Thirteen years later, Prime has opened doors on Brunswick Street in Fitzroy and a higher-end boutique, Prime BC on Little Collins street in the city to deliver style and service to Melbourne's most discerning. Prime Fitzroy:
234 Brunswick Street
Fitzroy VIC 3065
Phone: (03) 94197770
Store Hours:
Mon / 12pm - 5pm
Tue / 12pm - 5pm
Wed / 12pm - 5pm
Thu / 12pm - 5pm
Fri / 12pm - 5pm
Sat / 10am - 5pm
Sun / 12pm- 5pm
