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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 5pm Sunday 11am - 5pm

Prime Athletic

Name: Prime Athletic
Address: 227 Barkly Street, St Kilda, VIC, 3182, AU
Telephone: +61395370344
Price range: $$

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St Kilda, VIC
Prime Athletic

Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spi Kilda. The vision of Prime was simple.

In 1997, Prime opened its doors for the first time on Barkly Street in St. It was to create a store where people can find classic brands that were not afraid to push the boundary of style and surpass the lifespan of a trend. Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. From the sale of its very first polo, Prime has grow

n to become a Melbourne landmark for the style-savvy or for those after a relaxed shopping experience in high quality streetwear. Thirteen years later, Prime has opened doors on Brunswick Street in Fitzroy and a higher-end boutique, Prime BC on Little Collins street in the city to deliver style and service to Melbourne's most discerning. Prime Fitzroy:
234 Brunswick Street
Fitzroy VIC 3065
Phone: (03) 94197770

Store Hours:
Mon / 12pm - 5pm
Tue / 12pm - 5pm
Wed / 12pm - 5pm
Thu / 12pm - 5pm
Fri / 12pm - 5pm
Sat / 10am - 5pm
Sun / 12pm- 5pm

17/07/2026

The new Carhartt WIP range worn by Xavier.
Xavier wears the Prescott Coat, Detroit Jacket, Landon Pants, and Prescott Backpack.
In-Store and Online Now

15/07/2026

The Carhartt WIP Module Script Jacket delivers clean workwear styling with everyday versatility. Crafted from durable Denison poly-cotton twill, it features a full zip front, adjustable cuffs and hem, and subtle Script embroidery on the chest. A timeless layer that pairs effortlessly with any wardrobe.

Available now in-store and online.

10/07/2026

Built to be worn for years.

The Left Field Japanese Smokestack in Indigo / Multi Coloured Weft is cut from 13oz Japanese rope-dyed selvedge denim with a textured, crosshatch finish that only gets better with wear. Finished with premium hardware, hidden selvedge details and cut & sewn in the USA.

Available now in-store and online.

07/07/2026

Workwear done properly. The Left Field Work Shirt features Japanese selvedge fabric, vintage-inspired metal buttons and durable chainstitch construction, cut and sewn in California. Shop now.

01/07/2026

Jackman WP Stand Neck Jacket in Black. A lightweight jacket inspired by vintage baseball uniforms, crafted from recycled materials with a water-repellent finish. Made in Japan.

26/06/2026

New this week at Prime are the Flamingos Life Marathon Club available in 3 colour-ways.
Shop yours now.

23/06/2026

The SALE continues!
Find up to 40% footwear.
Explore the collection in store or online now.

22/06/2026

SALE!
Further discounts now available, with up to 30% selected clothing.
Shop in store and online now.

19/06/2026

Start your weekend in style with the NN07 Quinsy Shirt in Blue Stripe.

A regular-fit shirt crafted from durable Pima cotton in a yarn-dyed dobby satin weave with a crisp and smooth handfeel. Finished with river shell buttons for an elegant touch.

16/06/2026

Get up to 50% selected products at Prime. Shop in store or online for a limited time only. Don’t miss out.

Address

227 Barkly Street
St Kilda, VIC
3182

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 5pm
Sunday	11am - 5pm

Telephone

+61395370344

Website

http://www.primeonline.com.au/

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