Primero Surf

29/08/2026

22/08/2026

Perfect Saturday swell, lovely wind and bush beach access.
Dr Crack Wax Shark Eyes

02/07/2026

Long time friend of Primero Surf and our original brand ambassador Kylin Harris getting some in the Devonport rivermouth today.
📸 - Charleigh Bell

25/06/2026

🌊❄️🏄 WINTER CHECK-IN: TASMANIAN SURFERS REMAIN COMPLETELY UNBOTHERED 🏄❄️🌊

Meanwhile, elsewhere in Tasmania:
🥶 People are scraping ice off windscreens.
🥶 Wearing three layers to check the mailbox.
🥶 Debating whether it's worth leaving the house at all.
And down at the coast?
Surfers are looking at six-degree mornings and saying:
"Actually... the swell looks pretty good."
😌

Honestly, it's a different breed.
And that's exactly the energy Primero Surf is bringing back to Artisan Alley Makers Market.
🌊✨
Because Primero Surf isn't about tropical beaches and postcard sunsets.
This is proper Tasmanian surf culture.
The rugged stuff.
The frosty stuff.
The "there's steam coming off my coffee and possibly me" stuff.
😆

🏄 THE PRIMERO VIBE
Cold mornings.
Salt-crusted cars.
Road trips before sunrise.
Watching the ocean while clutching a takeaway coffee like it's life support.
The sort of lifestyle that makes complete sense to surfers and absolutely nobody else.
✨

🧢 THE CAPS
Perfect for:
🌊 Beach walks
☕ Post-surf coffee missions
🚐 Road trips
🌬️ Hiding what the wind has done to your hair
A true multitasker.
😌

👕 THE TEES
Laid-back.
Coastal.
Built around Tasmania's wild and beautiful shoreline.
The kind of shirts that say:
"Yes, I know where the good beaches are."
Without actually having to say it.
🌊

✨ WHAT WE LOVE ABOUT PRIMERO SURF
It's not trying to be flashy.
It's not trying to be trendy.
It's simply celebrating the rugged coastal lifestyle that so many Tasmanians know and love.
The beaches.
The waves.
The salt air.
The fact that half the state seems willing to enter freezing water for fun.
😅

⚠️ POSSIBLE SIDE EFFECTS:
🏄 Checking surf reports despite never surfing
☕ Buying a coffee and immediately heading to the beach
🌊 Developing strong opinions about swell direction
🏄 Saying "the ocean looks good today"
🌊 Suddenly wanting a coastal road trip
☕ Feeling significantly cooler while standing in a bakery
And honestly?
That's not a bad outcome.
😌

📍 Artisan Alley Makers Market
📅 Sunday 28th June
⏰ 9:30am – 1:30pm
📌 Latrobe Memorial Hall, Gilbert Street

Come visit Primero Surf.
Because while the rest of Tasmania is trying to stay warm...
The surfers are already in the water.
🌊❄️🏄✨

13/06/2026

Bethany is live now

07/06/2026

Today is World Ocean Day and here on our doorstep is the wonderful Rubicon Estuary.

We are indeed fortunate to have the golden beaches, shore birds, creatures below the water - our backyard.

Let’s work together to:

🏖️ keep our beaches free of rubbish
🌱 protect our coastal vegetation to prevent erosion.
🎣 do the right thing at sea, comply wit h catch quotas, bring your rubbish home.
🏄 join your local surf club to help keep the community safe on beaches and waterways.

Together, let’s respect the ocean 🌊