Essentially Bub

Home of the bubbahood® breastfeeding scarf. We offer a growing collection of essentials for mum & bub

17/06/2026

It’s easy for breastfeeding to feel repetitive, especially when it becomes part of your everyday rhythm and something you’re doing again and again throughout the day.

But there’s so much more happening in those moments than it seems.

You’re supporting your baby’s growth, their comfort, their regulation, and giving them something that’s uniquely yours in a way nothing else can replicate.

14/06/2026

Breastfeeding covers are one of those things that people either love or completely give up on.

But when you use one that actually works, it’s a completely different experience. You’re not adjusting it every few seconds, your baby isn’t constantly popping off, and you’re not thinking about it the whole time you’re feeding.

The Bubbahood was made with that in mind. It’s breathable, holds its shape, and still lets your baby see you through the peephole so that neither of you feel closed off or disconnected.

https://essentiallybub.com/

08/06/2026

Some days I feel like superwoman.
Other days I feel like the director of a very loud improv show where everyone ignores the plot.

Both can be true.

It is busy. It is hard. It’s full-on in every sense of the word.

But it’s also beautiful. Rewarding. Deeply fulfilling in a way I didn’t expect until I was in it.

Watching my four grow up alongside each other... learning, copying, bickering, protecting, loving... is something I never want to take for granted.

I wouldn’t change it for anything

07/06/2026

There isn’t one single way to move through the breastfeeding stage.

Some days feel easy. Some feel different. Sometimes you’re settled at home, other times you’re figuring it out as you go in new places.

What matters most is that you feel supported in a way that works for you and your baby.

That’s the intention behind the Bubbahood. Something you can use when you need it, without it feeling like a big decision or something you have to rely on every time. It’s one of those things you just end up having on you. Available in 6 colours online.

https://essentiallybub.com/

04/06/2026

Around 4/5 month's in, feeds can start to feel really unsettled. They’re on, then off, then looking around, then back again. It’s not that they don’t want to feed, they just notice everything now.

It’s usually more obvious when you’re not at home. There’s more going on, more noise, more movement, and it’s harder for them to stay focused long enough to get a proper feed in.

The Bubbahood helps with that, without fully covering them up or physically hiding away. It creates that bit of separation from everything going on around them, so they can actually focus on feeding.

https://essentiallybub.com/

30/05/2026

The early weeks after birth often feel small. Not in importance, but in radius.

Your world narrows to feeds, naps, cuddles and recovery. The days blur together in a way that can feel both intimate and overwhelming.

There’s a lot of talk about getting out, getting back to normal, getting things done. But in those first weeks, closeness and repetition aren’t setbacks. They’re foundations worth prioritising.

Babies are adjusting to a world that is brighter, louder and less contained than the one they knew before. And you are adjusting too.

It’s okay if your days feel simple. It’s okay if they feel repetitive. It’s okay if they feel bigger than you expected.

This stage doesn’t need to look impressive to be meaningful.

If you’re in those early weeks right now, be gentle with yourself. Go slowly... it's OK to hit pause on the outside world.

https://essentiallybub.com/collections/all #

27/05/2026

It surprises a lot of women, but yes... you can fall pregnant while breastfeeding.

For some, breastfeeding delays the return of their cycle. For others, fertility returns sooner than expected. There isn’t one universal timeline, and it can look different from one woman to the next.

Because ovulation happens before a period, pregnancy can occur before there are any clear signs that your cycle is back, which is often the part that catches people off guard.

It’s simply something that isn’t always talked about clearly in those early postpartum conversations.

Did you already know this, or does it come as a surprise?

https://essentiallybub.com/collections/all

Address

Sunshine Coast, QLD

Website

http://www.essentiallybub.com/

Alerts

Be the first to know and let us send you an email when Essentially Bub posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Essentially Bub:

Want your business to be the top-listed Clothing Store in Sunshine Coast?