Innocence And Attitude

01/09/2026

So many new arrivals!

So much colour for Spring 🌱

The 'one stop shop' for the whole family.
BABY - CHILD - TEEN - LADIES - MENS
www.innocenceandattitude.com

28/08/2026

We're excited! 👏

It's always a great day!

SAVE THE DATE 😃 put it on your calender.

And get ready to 'shop til you drop'🛍

Sunday the 11th of October
10am to 2pm
You have 4hrs to visit 20 businesses.
And the chance to win amazing prizes!

So good!

SAVE THE DATE 🛍️✨
Swan Hill… we’re doing it AGAIN!
Our Super Sunday Shopping Spree is back on Sunday 11th October and if you’ve been to the last ones, you KNOW how good this day is 🙌
The last few have been absolutely EPIC and we’re getting ready to do it all over again.
Pop it in the calendar… you won’t want to miss this one! 👀🛍️
More details coming soon 🤍

28/08/2026

Here we go!

NEW Spring Clothing styles are arriving!

You know where to find me!

Yes, every single item is hand steamed.

Just drop in every now and then, and make sure I'm upright 😆

xo
Cazz

24/08/2026

Hello...hello.....

It's the start of another week. 📆
The last week of August, and of Winter!
Fantastic! I'm excited! 👏
As much as I love rugging up ☕️ and hybernating during Winter. I'm ready for some mild days of temperatures of mid to high 20's, and sunshine of course ☀️
Bring on Spring 🌱

🐦‍⬛ The magpies are swooping already!
🏈 Sporting clubs are gearing up for finals.
👨 Fathers Day is almost here - Sunday 6th September
🎒Term 3 school holidays are only a few weeks away.

September, month 8 ➡️ 12, is the serious end of the year! Looking at my calender and knowing what's to come. There's a lot to do over the next few months. And let's not mention month 12 🎅🎄 just yet .🤦‍♀️
Even though plans are in place, I'm simply not ready 🤣
I reveal and discuss all this and more on my socials. But also through my monthly email Newsletters and Blogs.

If you are up for a read and to learn a little more about Innocence and Attitude, behind the scenes, new Spring fashion and what's on the horizon 😃
I've attached links to both the latest I & A Newsletter & Blog.

Newsletter:
http://mgl.io/b4h52

Blog: https://www.innocenceandattitude.com/blogs/post/behind-the-sale-a-little-look-behind-the-curtain

👍 Let me know what you think 😃
A lot of thought and time goes into these each month. I really enjoy it!
It takes me away from the daily grind of business and life, just for a short time, and allows me the opportunity to sit, discuss and reflect.

If you would love to be part of the I & A Tribe & join the amazing and forever growing email list
⬇️ Welcome ⬇️
Newsletter Sign-Up Link
https://forms.contacta.io/60ff6e1041766c409443d9ec.html

xo
Carrie-Ann

Creative Little Soul

Our Annual Sale has officially wrapped up for another year, and firstly, I want to say a huge thank you to everyone who shopped with us, followed along with our daily offers, opened an email, heard us on the radio or simply shared a little love for Innocence & Attitude. If you've been around here fo...

20/08/2026

✨ Let me reintroduce myself… ✨

Hi, I’m Cazz. 👋🏼

I thought it was probably time to introduce the person behind Innocence & Attitude again.

I’m a wife, a mum, a business owner, a community supporter, a problem solver and someone who genuinely cares about the people around me.

I actually own & run two businesses, so there is always a lot going on. My mind rarely switches off because there are always people, responsibilities, decisions, customers, staff, family and businesses that matter to me.

I’m caring, thoughtful, determined, organised, focused, practical and probably a little stubborn. 😂

When I commit to something, I give it everything I’ve got.

I’m a big believer that there are opportunities everywhere in life.

Sometimes you take them.

Sometimes you create them.

Innocence & Attitude is a huge part of my life. It has grown and changed over the years, and I’m incredibly proud of what we’ve created.

But one of the things I value most about the business is the people.

My customers, who have supported me and trusted me over the years.

My staff, who are incredibly important to me and who I genuinely value. They are part of the story of this business, and I want them to feel that.

My fellow local business owners, who understand the highs, the lows, the challenges and the wins in a way that only another business owner can. There is something pretty special about having people around you who genuinely understand — and I'm very grateful for that support.

And my community, because being a local business isn't just about selling something. It's about being part of the place you call home.

I love being part of people’s lives — from newborns and first outfits, birthdays and school milestones, through to presentations, formals, weddings, celebrations and all those everyday moments in between.

I love fashion, but honestly…

I love people more.

I love creating a store where people can walk through the door, feel comfortable, have a laugh, get honest advice and hopefully leave feeling a little bit better than when they arrived.

I’m also someone whose mind never really stops. 😂

There is always something to think about, improve, organise, solve or plan.

Sometimes that's exhausting.

Sometimes it's exciting.

And sometimes I have to remind myself that not everything needs to happen today nor
means doing everything at once. 😉

So, if you're new around here…

Hi, I’m Cazz. ❤️

Wife. Mum. Business owner. Boss. Problem solver. Community supporter. Overthinker. And someone who cares probably a little too much sometimes. 😂

I'm proud of what I've built, incredibly grateful for the people who are part of it, and excited about what the future might bring.

But mostly, I'm just doing what I've always done…

Showing up, having a crack, working hard and making things happen.

No fancy version.

Just Cazz.
(Carrie-Ann) ❤️

xx

19/08/2026

Here's a little glimps of some of the new Spring styles that have arrived at Innocence And Attitude.
We've been a little busy! 😃

It truly is a 'one stop shop for every member of the family, for every season and occasion.'

BABY - CHILD - TEEN - LADIES - MENS

www.innocenceandattitude.com

13/08/2026

Ohhhhh I hear you!
It's freezing cold 🥶 here at Swan Hill Victoria.
And here we are unpacking new season shorts!

Luckily for Innocence and Attitude Clothing customers, we stock shorts all year round. 😉
We are an 'all season store' across all age groups.

BABY - CHILD - TEEN - LADIES - MENS

Today, we are restocking the popular Illusion Shorts by St Goliath for the blokes.
In the staple black and the new oxford blue colour fabrics.
There is a variety of colours available however.

You guessed it, available instore & online.
⬇️
https://www.innocenceandattitude.com/products/illusion-short-by-st-goliath

And we have expanded this style up to 3XL.
I know this will make a few of my customers happy.

The illusion shorts are a soft and lightweight fabric. They have an elasticated waist with drawstring. With front and back pockets.
They are the most popular style at I & A.
And rightly so!

Make sure you check them out. 😉
Start planning for the new season ahead.
Spring is only a couple of weeks away.
I for one, can't wait! 👏

xo
Carrie-Ann

11/08/2026

I am so very pleased to again offer mens Oliver Blazers at Innocence And Attitude.
They have been a popular choice over the past 2 years.
But due to circumstances beyond my control with the agent I had been working with. With my indent orders not being fullfilled over the past 12 months.
It's fair to say, I'm happy to have them back!
Now being supplied by one of my favourite reps.

Ahhhhhh, the joys of retail! 😉

There will be other colour fabrics available over the coming months.
But I currently have Beige and Coffee instore and online now.
Available from size 36 (small) up to 46 (3XL)
$199.95

https://www.innocenceandattitude.com/products/sports-jacket-by-oliver

Exciting 😄👏

28/07/2026

This is what I love to do the most!
Collaborating with other small businesses to bring something unique to my store.

I have been working with Rhian from Chasing Cards for a few years now. She designs the coolest designs in birthday cards.
She brings my visions to life!
And they are absolute quality and affordable.

So when you purchase a card from my store please know you are supporting 3 businesses. The designer, printer and I & A.
It doesn't get much better than that. 👏😍

27/07/2026

Ok. Let's do this!

Let the Autumn 27 ordering begin 😬
You know where to find me!

xo
Carrie-Ann