21/08/2026
You might have noticed things have been a little different around here lately...
For a long time, a lot of what appeared on this page was understandably about what's new at Rubyjam β new fabrics, new products, restocks and everything else happening in the shop.
But over the past few months I've been deliberately changing things up. With reach becoming increasingly unpredictable, particularly in our Facebook group, I started thinking about what I actually wanted this page to be. And I knew I didn't want it to feel like one long catalogue.
Rubyjam has always been about sewing. I sew. You sew. We buy fabric because we want to turn it into things. So instead of only showing you what's sitting on the shelves, I've started sharing more of what happens after the fabric leaves the shelf. The things I'm making. The things I'm learning. The things I've been doing for years. The shortcuts I take that apparently aren't nearly as criminal as I thought they were. π The things that go horribly wrong. A little behind the scenes at Rubyjam, and a lot more everyday sewing life.
And I've really enjoyed it!
It's given me a kick to get back into my own sewing room more often and actually get things DONE. I've finished projects, started new ones, broken a surprising amount of sewing equipment and apparently employed a headless underwear model along the way. π
I'd love to know how you're finding the change too. What would you like to see more of? Or less of?
Finished makes? Works in progress? Sewing techniques and tips? Behind the scenes at Rubyjam? Pattern reviews? Fabric information? Sewing disasters? More educational posts?
Or are you simply enjoying following along and seeing what comes out of the sewing room next?
I'd genuinely love to hear what you think, because while this is a business page, I'd really like it to feel like a sewing community too.
Somewhere we can learn from each other, share what we know, cheer each other on and, most importantly, sew all the things. π§΅β€οΈ