Prea James Bridal

Prea James Bridal Creating unique, ethereal wedding gowns for the modern bride. Made in Australia. Prea James is an Australian bridal gown designer.

Creating unique, ethereal wedding dresses for the modern bride. Prea James started creating couture wedding gowns in Sydney under the label Prea James Couture and has now added a made to order collection to her name, labelled Vow by Prea James. For all enquiries please contact us through the contact page on our website...
www.preajames.com.au

A moment for the lovely Serena 🤍I had the absolute pleasure of making not one, but two custom looks for Serena Wardell E...
13/08/2026

A moment for the lovely Serena 🤍
I had the absolute pleasure of making not one, but two custom looks for Serena Wardell Ettelson

For almost a year, we worked together to perfect her ceremony gown, before adding a second look, as well as her stunning silk tulle veil, finished with delicate handmade flowers crafted in the same silk as her dress.
We may never get over how beautiful she looks!

Captured perfectly by Kyle Ingram
Serena & Casper’s wedding as seen in Vogue - link in bio

12/08/2026

PASCAL & SABINE | Pascal was derived from the paneling of our Penelope Corset, with subtle modifications to the neckline and hem to create a basque waist finish.

Originally, she was designed as a strapless corset with a draped neckline, but our gorgeous Ops Manager — who has an array of off-the-shoulder tops — inspired us to rethink the neckline, evolving Pascal into the silhouette you see today.

We wanted to pair Pascal with something understated and elegant for the bride drawn to a more effortless look. Sabine was born from this idea: a pared-back silhouette elevated through directional draping.

The drape of the skirt was carefully designed to follow the hemline of the corset, sitting perfectly within the first fold and allowing the two pieces to feel almost like one continuous silhouette.

Motion Claudia Rose
Photograph Daniel Goode

Available at our Sydney flagship boutique and select retailers worldwide. Visit the link in our bio for more details.

Serena & Casper recently wed in Ireland at Serena’s family ancestral home of Crom Castle. Now live on US Vogue | Link in...
11/08/2026

Serena & Casper recently wed in Ireland at Serena’s family ancestral home of Crom Castle.
Now live on US Vogue | Link in bio.

Serena wears custom Prea James Studio for the ceremony and a custom reception look.

Captured by Kyle Ingram

04/08/2026

In Continuum | Ten years. Ten looks. One continuing story.
Introducing In Continuum, our 10-year anniversary collection.

Reflecting on the past decade, the collection revisits some of the silhouettes that have shaped the brand, reimagined through a contemporary lens. Designed with an emphasis on form, fit and fabrication, each piece is created for the bride of today - modern, effortless and enduring.
More than a look back, In Continuum is an evolution. A collection shaped by ten years of listening, refining and designing for the women who wear our gowns.
Now available at our Paddington Flagship and selected retailers worldwide from next week.

MOTION Claudia Rose
PHOTOGRAPHER Daniel Goode
MODEL Gabby Dover (IMG Models) GABBY DOVER [de Gersigny]]
HAIR & MAKEUP darenborthwick
STYLIST Thomas Townsend Thomas Townsend
SET DESIGNER Mariska Lowri Mariska Lowri

04/08/2026

In Continuum - launching tomorrow

Ahead of the new collection launching on Wednesday, we are taking one more look at the last few collections and some BTS...
03/08/2026

Ahead of the new collection launching on Wednesday, we are taking one more look at the last few collections and some BTS from the making and NYBW…

28/07/2026

In Continuum | Launching 5th August

As we celebrate 10 years of Prea James Bridal, we’d love for you to celebrate with us.For the month of August, we’re off...
28/07/2026

As we celebrate 10 years of Prea James Bridal, we’d love for you to celebrate with us.

For the month of August, we’re offering complimentary weekday appointments at our Paddington Flagship Boutique, inviting you to experience our collections in a calm, considered setting.

Available on appointments booked Tuesday–Friday throughout August. Weekend appointments will continue to incur the standard service fee.

Appointments are by booking only. Please visit preajames.com to book via our online appointment system.

We look forward to welcoming you in store.

Celebrating 10 years… a continued look through the archives. A few studio moves across the years… 2022 First Light Colle...
17/07/2026

Celebrating 10 years… a continued look through the archives.

A few studio moves across the years…

2022 First Light Collection. Captured by Ana Suntay Tañedo

The Vera gown

An early toile of the Penelope Corset and Lana Blouse

2023 Riviera Collection. Penelope, Lana and Sadie skirt.. pieces that stand the test of time.

Draping the neckline on the Sidonie dress

The Sidonie dress and Lila Sleeve - Riviera Collection

Winona Mini and Joni skirt

Using old silhouettes to create new styles.

Development of the Kimia top.. maybe we need to bring back the Peplum

ALLURE 2024 Collection - Kimia top and Zya skirt

Rita Corset and Jamilla Skirt

The Gianna dress

Maho gown in the making

Maho gown further developed..

Maho Gown in the campaign… ALLURE II 2025

Mariska dress and Daphne train

The initial draped silhouette of the Camille gown.

Gianna in red ❤️‍🔥❤️‍🔥

Address

92 Oxford Street
Sydney, NSW
2021

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 8pm
Friday 10am - 6pm
Saturday 9:30am - 5:30pm
Sunday 12pm - 5pm

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