12/08/2026
There’s been lots of new people joining us on this account lately so we thought it was time to re-introduce ourselves. We’re Jess and Bec, friends and co-owners of To the Moon Kids 🌙
Jess is mum to 7-year-old Ronnie and 4-year-old Louis (aka Boo), and in her past work life owned Daisy’s Milkbar in Petersham with her husband Jake. Bec is mum to 5-year-old Cleo and 2-year-old Frankie. Before To the Moon, she worked in fashion production and ops. She’s a DIY queen and recent camping enthusiast. As friends and business owners, we’re the yin to each other’s yang, with one of us being chronically Type A and the other Type B. (We’ll let you take bets on who is who.)
Some of the philosophies that guide us in everything we do are:
✨ A great outfit can make for a great day - for kids and adults.
🛝 Outings should be mutually enjoyable for parents and kids - hence the play spaces in both our shops.
👟 Kids should be dressed for childhood - we curate our racks with play-ready pieces
♻️ Sustainability should be as convenient as possible. We all want to do good, but life is crazy and time is precious. We want to make keeping kids’ clothes in circulation as simple as possible.
🤝 Connection and community are key. We love that our shops have become places where people can pop in, have a chat and feel welcome.
🌈 Kids’ clothes are for kids. You’ll find no boys’ or girls’ sections in our stores.
🧠 Fashion isn’t superficial. It’s self-expression, and when you’re dressing your kids, you’re also dressing their future core memories.
🫶 We’re for everyone who loves a little one. We find a lot of kids’ brands speak directly to mums, but we’re here for the Dads, grandparents, carers, friends and everyone else who loves shopping for the kids in their life. (Fun fact: we’ve had people come in buying for their dog, cat and even, once, a puppet.)
We’ve been in business for almost three years now. We’ve met SO many wonderful people, learned so many lessons and seen an almost unreasonable number of cute kids and baby clothes along the way. If you’re new here, thank you for joining us for the ride. And if you’ve been here from the start, thank you for all the support along the way. 🥹🌙