Sassibums

21/08/2026

PRE-ORDERS ARE NOW OPEN!

Missed out on your favourite Sassibums fishing shirt or romper? Now’s your chance to snag it!

We’ve opened pre-orders for ALL of our currently out-of-stock fishing shirts and fishing rompers — just in time to start getting organised for Christmas.

Whether it’s a favourite print you missed, a size that sold out too quickly, or something you’ve had your eye on, this is your chance to grab it before Christmas!

⚠️ Numbers are limited, as usual, so don’t leave it too late and risk missing out again.

Perfect for Christmas presents, summer adventures, fishing trips, camping and days spent outdoors. Get Christmas-ready early.

Get Christmas-ready early.
Pre-order your favourite now.
Don’t miss it twice!

👉 Shop the pre-order collection online now.

19/08/2026

09/08/2026

🎉 WE’RE OPEN! 🎉
Townsville, we have some exciting news! 💕 Sassibums has officially opened our pop-up shop at Fairfield Central!

Come and see us in person and browse our range of baby and kids clothing, fishing shirts, matching adult fishing shirts, swimwear, swim nappies, wet bags and more — including some of our newest prints!

📍 Fairfield Central — opposite Happytea
🕘 Monday–Friday: 9am–5pm
🕘 Saturday: 9am–4pm
🚪 Sunday: Closed

And the best part? We’ll be here for the next 3 months! 🎉

Whether you're shopping for the little ones, looking for a gift, wanting to match the whole family, or just popping in to say hello, we'd love to see you!

Come find Sassibums at Fairfield Central — we can’t wait to welcome you! 🥰

FairfieldCentral TownsvilleMumsAndBubs TownsvilleSmallBusiness SupportLocalTownsville NorthQueensland

15/07/2026

🏁 PRE-ORDER NOW OPEN! 🏁

💥 Our brand NEW Dirt Bike Collection has arrived! 💥

For all the little riders (and the big kids too!), our newest motocross-inspired collection is now available for PRE-ORDER.

Available in:
Dirt Bike Baby Fishing Romper
Dirt Bike Kids Fishing Shirt
Matching Adult Fishing Shirt

Whether you're heading to the track, out on the boat, camping with the family or simply love everything dirt bikes, this collection was made for adventure.

✨ Featuring:
✔️ UPF 50+ Sun Protection
✔️ Lightweight, quick-drying fabric
✔️ Made from recycled polyester
✔️ Comfortable fit for all-day wear
✔️ Matching family outfits
✔️ Exclusive Sassibums Dirt Bike print

Our baby fishing romper has been designed with comfort and convenience in mind, featuring a polo collar, long sleeves, soft ribbed cuffs and easy snap closures for quick nappy changes.

🏁 Pre-orders are now live!
Secure yours today before our first production run sells out.

14/07/2026

Some of the best childhood memories aren't made with expensive toys... they're made with sandy toes, tiny hands and big imaginations. 💛

Watching little ones completely lose themselves in building sandcastles reminds us how magical simple moments can be. As parents, we spend so much time planning the big things, yet it's often these quiet adventures that become the memories we treasure most.

At , we love creating clothing that lets little explorers crawl, dig, splash and play in comfort while staying protected from the Australian sun. This little adventurer was completely in his element, and seeing moments like this is exactly why we do what we do.

What's your child's favourite beach activity? 🏖️ Digging, collecting shells, chasing waves or building the biggest sandcastle they can imagine? We'd love to hear your family traditions in the comments. 💙

12/07/2026

Not just for fishing.

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11/07/2026

COMING SOON... Introducing Boots & Blossoms!

Your new favourite fishing shirt has arrived... with a western twist!

Meet Boots & Blossoms, our newest exclusive collection featuring the sweetest pink cowboy boots, country hats, rope and wildflowers in a design that's made for little adventurers and country-loving families.

Whether you're fishing, camping, boating or heading to the rodeo, this collection is designed to keep the whole family comfortable with premium UPF 50+ protection and lightweight, breathable fabric.

Available in:
Baby Fishing Rompers
Kids Fishing Shirts
Matching Adult Fishing Shirts

Designed exclusively by Sassibums and made for families who love making memories outdoors.

Keep your eyes peeled... this one won't last long! 💗

CountryKids FishingLife UPF50 FishingAustralia CampingWithKids OutdoorFamily CowgirlStyle BoutiqueKids AdventureAwaits kidsfishingshirt fishingromper outdooradventures

01/06/2026

WILLOWS POP-UP THIS FRIDAY & SATURDAY 🎉

We're fully restocked with all your favourite Sassibums prints, but stock is already moving fast and some sizes are becoming limited and some sold out.

Shop our exclusive swimwear, fishing shirts, hats, wet bags and more in person at Willows Shopping Centre.

If you've had your eye on a favourite print, now is the time to grab it before it's gone.

See you there!

08/05/2026

RESTOCK ALERT 🚨

We’re back at Willows Shopping Centre with your favourite Sassibums prints restocked — but as always, numbers are limited.

Swimwear, fishing shirts, hats, wet bags & more ready to shop in person.
Don’t miss out.

21/04/2026

Pop in and see us at Willows Shopping Centre on April 24th & 26th.
Shop our exclusive baby & kids swimwear, fishing shirts, and accessories in person.

Limited stock, special pop-up prices, and your favourite prints ready to go.