20/10/2021
Welcome to SS 21 campaign by WALK THIS Way Campaign + Song Upon reflection, we could write about the number of testing moments this past year has presented. Writing such words would act as a reverberation of the millions of conversations clogging our lives. We’re full. Overflowing. We’d be adding to the cacophony. As these words are written Federal Politicians sit to decide on where we (Australia) sits on the issue of Net Zero by 2050. Another “Roadmap”, another debate on what side, if any, of the fence the people in our world sit. In an attempt to make this drawl relate back to shoes and the need for us to bring a form of joy to anyone we can....Let us introduce WALK THIS WAY.A song, written and composed by Indosoles’ Creative Director, Marcie O’Neill, and his daughter Lily O’Neill. Haunting Vocals and a hopeful melody carry you over the underpinning message “Walk This Way, it’ll be ok” Out of the darkness and into a future of colour, fun, and love. While some may believe we’re(collective) are on the brink of mass extinction (not off the cards), we’re (Indosole) believe we’re (collective) are onto something great. Walk This Way is our crack at illustrating that. WalkCreating light in the shadow moments to overcome together. Indosole Australia has always been its own microcosm of learning and creating. A bunch of close friends and family trying to do good. We mirror our community, large and small. We’re proud of our foibles as well as our strengths. This year, like all businesses, we have made it through tough times to introduce our fourth season of Indosole in Australia and 🇳🇿